Employee Satisfaction with Training Opportunities and its Relation to Internal Marketing

Treľová Silvia () and Olšavský František ()
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Treľová Silvia: Comenius University in Bratislava, Faculty of Management, Slovakia
Olšavský František: Comenius University in Bratislava, Faculty of Management, Slovakia

HOLISTICA – Journal of Business and Public Administration, 2017, vol. 8, issue 2, 7-16

Abstract: The article aims to find a link between employee training and satisfaction with educational activities and marketing efforts of the organization. Qualification growth of employees is closely connected to the organization’s success. Since obstacles in education hinder achieving desirable results, they need to be identified and overcome.Theoretical background and knowledge was confronted with data collected in primary research. Interviewing was used as the method and questionnaire as the instrument. Data were statistically analysed and results of chi-square were calculated in software Statgraphics.Testing the relationship between barriers in training involvement of employees and their socio-economic characteristics proved that, gender, age, education level, sector of economy, length of current employment, and income satisfaction are independent. The only relevant dependence is apparent in case of fear of failure which is a barrier indicated for low income people.This article clarifies the state of satisfaction with education possibilities of employees through identifying of the main barriers and concludes consequences for sustainable growth of organization.

Keywords: Labour market; Employee training; Barriers in education; Internal marketing; Sustainability (search for similar items in EconPapers)
JEL-codes: K31 M31 M53 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:hjobpa:v:8:y:2017:i:2:p:7-16:n:1

DOI: 10.1515/hjbpa-2017-0009

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