Factors of Success and Failure for International Retailers in Poland

Feldmann Florence ()
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Feldmann Florence: Doctoral Candidate, Kozminski University

Journal of Management and Business Administration. Central Europe, 2016, vol. 24, issue 3, 2-22

Abstract: Purpose: This article provides an understanding of international retailers’ successes and failures when expanding in the Polish market. Accordingly, the objectives of this article were to define and identify what are the critical factors of success and failures of international retailers’ strategies while expanding in the Polish market according to the retailers themselves.

Keywords: internationalization; retail industry; critical success factors; case-study; Poland (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:vrs:jmbace:v:24:y:2016:i:3:p:2-22:n:1

DOI: 10.7206/jmba.ce.2450-7814.173

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