Employer Branding as a Source of Competitive Advantage of Retail Chains

Bilińska-Reformat Katarzyna () and Stańczyk Izabela ()
Additional contact information
Bilińska-Reformat Katarzyna: University of Economics in Katowice
Stańczyk Izabela: Jagiellonian University

Journal of Management and Business Administration. Central Europe, 2018, vol. 26, issue 1, 2-12

Abstract: Purpose: Developing a strong, favourable employer brand of a retail chain may be regarded as an important means of creating a competitive advantage. Retail chains should attract personnel with desired competence required for their particular purposes. The retail sector in Poland is perceived as a strongly disliked employer. Thus employer branding can be an important element of strategies adopted by retail chains operating in Poland.

Keywords: retail; employer brand; labour market (search for similar items in EconPapers)
JEL-codes: J24 (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.7206/jmba.ce.2450-7814.216 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:jmbace:v:26:y:2018:i:1:p:2-12:n:1

DOI: 10.7206/jmba.ce.2450-7814.216

Access Statistics for this article

Journal of Management and Business Administration. Central Europe is currently edited by Pawel Korzynski

More articles in Journal of Management and Business Administration. Central Europe from Sciendo
Bibliographic data for series maintained by Peter Golla ().