The Evolvement of Online Consumer Behavior: The ROPO and Reverse ROPO Effect in Poland and Germany

Kowalczuk Jessica ()
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Kowalczuk Jessica: Kozminski University

Journal of Management and Business Administration. Central Europe, 2018, vol. 26, issue 3, 14-29

Abstract: Purpose: The aim of the study was to find out whether the online shopping behaviors ROPO and Reverse ROPO Effect differ between Poles and Germans.

Keywords: uncertainty avoidance; online consumer behavior; ROPO effect; Reverse ROPO effect (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:jmbace:v:26:y:2018:i:3:p:14-29:n:2

DOI: 10.7206/jmba.ce.2450-7814.233

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