Characteristics of Cosmetics Brands by Country of Origin According to the Opinion of Polish Consumers

Baran Radosław ()
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Baran Radosław: Warsaw School of Economics

Journal of Management and Business Administration. Central Europe, 2018, vol. 26, issue 3, 2-13

Abstract: Purpose: This article concerns the attitudes of Polish consumers toward the country of origin of the brand. The aim is to describe the characteristics of cosmetics brands depending on the country of origin according to the opinions of Polish consumers.

Keywords: brand; country of origin; marketing; consumer behavior; consumer attitudes (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:jmbace:v:26:y:2018:i:3:p:2-13:n:1

DOI: 10.7206/jmba.ce.2450-7814.232

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