Exploring the Development Strategies of Rural Small, Medium and Micro Enterprises

Mang’unyi Eric () and Govender Krishna K. ()
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Mang’unyi Eric: School of Business, The Catholic University of Eastern Africa, Nairobi, Kenya
Govender Krishna K.: School of Management, IT and Governance University of KwaZulu-Natal Durban, South Africa

Journal of Management and Business Administration. Central Europe, 2019, vol. 27, issue 4, 95-123

Abstract: Purpose: While the product-market typology model seems to be best understood and widely embraced by large corporates, it is less noticeable among many small businesses. This article adopts the aforementioned framework to identify and empirically analyze impactful strategies on various measures of growth associated with rural Small, Medium and Micro Enterprises (SMMEs) in South Africa.

Keywords: developing country; financial measures; growth plan; non-financial measures; product-market strategy; small business ventures (search for similar items in EconPapers)
JEL-codes: M13 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:jmbace:v:27:y:2019:i:4:p:95-123:n:2

DOI: 10.7206/cemj.2658-0845.11

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