Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective

Gilal Faheem Gul (), Gadhi Abdul Khalique (), Gilal Rukhsana Gul (), Gilal Naeem Gul (), Zhang Na () and Gong Zhenxing ()
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Gilal Faheem Gul: Department of Business Administration, Sukkur IBA University, Airport Road, Sukkur Sindh, Pakistan
Gadhi Abdul Khalique: Department of Business Administration, Sukkur IBA University, Airport Road, Sukkur Sindh, Pakistan
Gilal Rukhsana Gul: Department of Business Administration, Sukkur IBA University, Sukkur, Sindh, Pakistan
Gilal Naeem Gul: School of Management, Huazhong University of Science and Technology, 1037 Luoyu Rd, Hongshan, Wuhan, Hubei, China, 430074
Zhang Na: School of Economics and Management, Beijing Information Science & Technology University, Beijing, China
Gong Zhenxing: School of Business, Liaocheng University, No.1 Hunan Road, Liaocheng City, Shandong Province, China

Journal of Management and Business Administration. Central Europe, 2020, vol. 28, issue 1, 16-37

Abstract: Purpose: Drawing on self-determination theory (SDT), this article aims to examine the impact of customers’ intrinsic and extrinsic religiosity on purchase intentions for luxury brands. Moreover, this study delves into the moderating effect of customer brand loyalty in these relationships.

Keywords: intrinsic religiosity; extrinsic religiosity; luxury purchase intention; customer brand loyalty (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:jmbace:v:28:y:2020:i:1:p:16-37:n:2

DOI: 10.7206/cemj.2658-0845.20

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