The True or the Idealized Self: How CEOs Build Their Personal Brands?

Górska Anna M. ()
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Górska Anna M.: Kozminski University,Jagiellońska 57/59, 03-301Warsaw, Poland

Journal of Management and Business Administration. Central Europe, 2021, vol. 29, issue 1, 39-60

Abstract: Purpose: This study aims to empirically present the process of personal branding of CEOs. Building on the theoretical model proposed by Wojtaszczyk and Maszewski (2014), the study illustrates how CEOs build their personal brands.

Keywords: personal brand; CEO; personal branding process; CEO’s brand (search for similar items in EconPapers)
JEL-codes: M12 M39 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:jmbace:v:29:y:2021:i:1:p:39-60:n:6

DOI: 10.7206/cemj.2658-0845.40

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