Measuring Customer Retention in the European Automotive Sector

Sliż Piotr () and Delińska Liwia ()
Additional contact information
Sliż Piotr: Gdansk University, Faculty of Management, 8 Bazynskiego St., Gdansk 80-952, Poland
Delińska Liwia: Gdansk University, Faculty of Management, 8 Bazynskiego St., Gdansk 80-952, Poland

Journal of Management and Business Administration. Central Europe, 2021, vol. 29, issue 3, 63-85

Abstract: Purpose: The main purpose of the work is to present the results of the customer retention level in the automotive sector based on the proposed measurement indicators: “serviced and sold” (SESO) and “sold and serviced” (SOSE).

Keywords: customer retention; customer satisfaction; relationship marketing; aftersales service; automotive (search for similar items in EconPapers)
JEL-codes: M10 M11 M30 M31 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.7206/cemj.2658-0845.53a (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:jmbace:v:29:y:2021:i:3:p:63-85:n:5

DOI: 10.7206/cemj.2658-0845.53a

Access Statistics for this article

Journal of Management and Business Administration. Central Europe is currently edited by Pawel Korzynski

More articles in Journal of Management and Business Administration. Central Europe from Sciendo
Bibliographic data for series maintained by Peter Golla ().