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Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model

Mkedder Nadjim (), Bakir Mahmut () and Lachachi Abdelheq
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Mkedder Nadjim: Anadolu University, Department of Marketing, Yeşiltepe, Yunus Emre Campus, 26470 Tepebaşı/Eskişehir, Turkey
Bakir Mahmut: Samsun University, Department of Aviation Management, İstiklal Denizevleri Str., 55420 Ondokuzmayıs/Samsun, Turkey
Lachachi Abdelheq: University of Tlemcen, Department of Management, University Aboubekr Belkaid, 22, Abi Ayed Abdelkrim Street, BP119, 13000, Tlemcen, Algeria

Journal of Management and Business Administration. Central Europe, 2021, vol. 29, issue 4, 124-148

Abstract: Purpose: The aim of this study was to investigate the antecedents of consumers’ purchase intention toward local dairy products. In doing so, this article delves into the relationships between perceived quality, perceived price, customer satisfaction, brand image, and customer purchase intention in the context of developing countries.

Keywords: SOR theory; perceived quality; local products; consumer purchase intention; dairy products (search for similar items in EconPapers)
JEL-codes: C38 M31 (search for similar items in EconPapers)
Date: 2021
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DOI: 10.7206/cemj.2658-0845.62

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