K-Pop and K-Car: The Underpinnings of 21st-Century Korean Cultural and Industrial Successes

Kim Amee () and McGoun Elton G. ()
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Kim Amee: Christ Church Business School, Canterbury Christ Church University, Canterbury, Kent, CT1 1QU, United Kingdom
McGoun Elton G.: Bucknell University, – Freeman College of Management 1 Dent Drive, Lewisburg, Pennsylvania 17837, United States

Journal of Management and Business Administration. Central Europe, 2022, vol. 30, issue 2, 103-134

Abstract: Purpose: The 21st century has witnessed an explosive growth of both South Korean popular culture (K-pop) and automobiles (K-car) in Western societies. However, K-pop appears to maintain its success better than K-car. This paper will evaluate the origins of K-pop and K-car and determine the distinguishing factors that led to continued K-pop compared to K-car success.

Keywords: K-pop; Korean automotive industry; cultural industry; perceived brand authenticity; technology (search for similar items in EconPapers)
JEL-codes: O53 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:jmbace:v:30:y:2022:i:2:p:103-134:n:4

DOI: 10.7206/cemj.2658-0845.77

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