Risk Perception and Risk Behavior in Response to Service Robot Anthropomorphism in Banking

Aubel Martin (), Pikturniene Indre () and Joye Yannick ()
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Aubel Martin: ISM University of Management and Economics, Arklių g. 18, Vilnius, 01305, Lithuania
Joye Yannick: ISM University of Management and Economics, Arklių g. 18, Vilnius, 01305, Lithuania

Journal of Management and Business Administration. Central Europe, 2022, vol. 30, issue 2, 26-42

Abstract: Purpose: This article explores how anthropomorphized service robots shape consumer risk perceptions and risk behavior via uncanniness as a function of individual differences in banking.

Keywords: anthropomorphism; risk perception; risk behavior; service robots; uncanny valley (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:jmbace:v:30:y:2022:i:2:p:26-42:n:2

DOI: 10.7206/cemj.2658-0845.74

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