Is the Importance of Market Orientation Growing? A Study of High-Tech Manufacturing Companies

Soniewicki Marcin ()
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Soniewicki Marcin: Poznań University of Economics and Business, Poland

Journal of Management and Business Administration. Central Europe, 2022, vol. 30, issue 4, 150-174

Abstract: Purpose: The article analyzes the market-orientation level and its impact on high-tech manufacturing companies’ competitiveness at two points in time.

Keywords: market orientation; competitiveness; high-tech; manufacturing; strategic marketing (search for similar items in EconPapers)
JEL-codes: D22 D24 L10 M11 M21 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:jmbace:v:30:y:2022:i:4:p:150-174:n:5

DOI: 10.7206/cemj.2658-0845.93

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