HR strategy – necessity or fad for business sustainability?

Ghinea Valentina Mihaela () and Moroianu Mădălina
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Ghinea Valentina Mihaela: The Bucharest University of Economic Studies, Bucharest, Romania
Moroianu Mădălina: The Bucharest University of Economic Studies, Bucharest, Romania

Management & Marketing, 2016, vol. 11, issue 2, 458-469

Abstract: The present paper pleads for the awareness of HR strategy importance, in terms of proper design and implementation, as they definitely could impede or sustain the development of an organization. By making use of G.VALI, the model of organizational culture dynamics, we look for revealing the impact that (non-)existence of HR strategy, its alignment and coherence could have on the organization success. As proven by human experience, all types of strategies could work and be effective in certain conditions. Even more, no one can say that one strategy is better than other. However, in the same way, there is no guarantee of some strategies success. In this light, the difference lays in the handy and clever interlock of the country specific advantages and firm (-tobe) specific advantages. For achieving this specific aim, vertical (alignment) and horizontal (coherence) integration of each functional strategy must be ensured.

Keywords: HR strategy; alignment; coherence; functional strategy; organizational culture; G.VALI model (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:manmar:v:11:y:2016:i:2:p:458-469:n:4

DOI: 10.1515/mmcks-2016-0009

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