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Management & Marketing

2015 - 2023

Current editor(s): Alina Mihaela Dima

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Volume 18, issue 3, 2023

Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia pp. 192-213 Downloads
Saputra Murry Harmawan and Ferdinand Augusty Tae
Managing energy performance through heat pumps. Success drivers and barriers in residential sector pp. 214-233 Downloads
Păunescu Carmen, Dincă Violeta-Mihaela, Bogdan Anca, Goia Agoston Simona I., Stamule Stere, Stamule Tănase and Tanțău Adrian
An innovative conceptual model for education and training on hybrid warfare pp. 234-250 Downloads
Tudorache Paul, Bârsan Ghiță, Jobbágy Zoltán, Cîrdei Alin and Gligorea Ilie
Sales effect of a software product series’ length in Japan pp. 251-269 Downloads
Seo Eunji and Inoue Yuki
Determinants of digital wallet adoption and super app: A review and research model pp. 270-289 Downloads
Sutticherchart Juthatip and Rakthin Sirisuhk
Capital Market Volatility During Crises: Oil Price Insights, VIX Index, and Gold Price Analysis pp. 290-314 Downloads
Hapau Razvan Gabriel

Volume 18, issue 2, 2023

Emotional and cultural intelligences: a comparative analysis between the United States of America and Romania pp. 91-112 Downloads
Bratianu Constantin and Paiuc Dan
The impact of quality of C2C online store on consumer satisfaction: an empirical study in Lithuania pp. 113-126 Downloads
Ūsas Antanas, Jasinskas Edmundas and Streimikiene Dalia
Digital marketing adoption of microenterprises in a technology acceptance approach pp. 127-144 Downloads
Buvár Ágnes and Gáti Mirkó
Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process pp. 145-171 Downloads
Novoselova Olga V., Simon Judit, Kemény Ildikó, Zhu Kai, Csobán Katalin, Balogh Andrej and Dávid Lóránt Dénes
Wellness Tourism Management Research A bibliometric analysis pp. 172-191 Downloads
Gulyas Greta and Molnar Elisabeta Ilona

Volume 18, issue 1, 2023

Examining Industry 4.0 through the lens of human resource and knowledge management: Implications for SMEs pp. 1-19 Downloads
Csizmadia Tibor, Obermayer Nóra, Bogdány Eszter, Purnhauser Pál and Banász Zsuzsanna
Small and medium enterprises shooting for the stars: what matters, besides size, in outer space economy? pp. 20-35 Downloads
Jora Octavian-Dragomir, Roşca Vlad I., Iacob Mihaela, Murea Maria-Mirona and Nedef Matei-Ștefan
Towards an understanding of how a higher education institution can enhance the impact of social enterprises through incubation pp. 36-52 Downloads
Lepik Katri-Liis and Sakarias Eliisa
Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia pp. 53-77 Downloads
Nik Masdek Nik Rozana, Wong Kelly Kai Seng, Mohd Nawi Nolila, Sharifuddin Juwaidah and Wong Wang Li
A nexus analysis of the online teaching context in Romanian schools pp. 78-90 Downloads
Joga Florentina Ecaterina and Chinie Catalina

Volume 17, issue s1, 2022

Editorial pp. 341-343 Downloads
McDonnell Naughton Mary
Same same, but different…? The emergence of Public Sector Innovation Labs in theory and practice pp. 344-363 Downloads
Meister Broekema Peter, Bulder Elisabeth A. M. and Horlings Lummina G.
Management framework for higher education institution-based community innovation labs pp. 364-380 Downloads
Păunescu Carmen, Ruohonen Anna, Spencer Nicholas and Vavură Nicolae Marius
Were Social Labs immune to COVID-19? Impacts and benefits pp. 381-401 Downloads
Urmanaviciene Audrone, Kostalova Jana, Baturina Danijel, Krzyworzeka Paweł, Budrytė Paulina and Lepik Katri-Liis
Social innovation-as-practice: establishing a social innovation program at a university pp. 402-425 Downloads
Svennevik Elisabeth M. C. and Saidi Trust
Professional competencies development of sports science students: the need for more entrepreneurship education pp. 426-448 Downloads
Matic Radenko M., Gonzalez-Serrano María Huertas, Damnjanović Jelena, Maksimovic Branka, Papić-Blagojević Nataša, Milošević Isidora and Vuković Jovan
Universities in today’s world-between the potential regional growth and market economy absorption pp. 449-470 Downloads
Apostol Stefan

Volume 17, issue 4, 2022

Brand as a leader or a servant? The effect of anthropomorphized brand roles and goal types on consumer responses pp. 471-484 Downloads
Rai Dipankar, Lin Chien-Wei Wilson, Jiraporn Napatsorn and Juntongjin Panitharn
Community based social marketing for greenhouse gas emission reduction in households pp. 485-502 Downloads
Streimikiene Dalia
How to sell without words: What science knows about nonverbal behavior in personal sales and service pp. 503-527 Downloads
Thümler Nico
Barriers to digital payment adoption: micro, small and medium enterprises pp. 528-542 Downloads
Widayani Anna, Fiernaningsih Nilawati and Herijanto Pudji
Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective pp. 543-564 Downloads
Ngo Quang-Huy
Can people’s brainhex type be changed with serious games? Evidence from the banking industry pp. 565-576 Downloads
Grosu Florin
Emotions, skills and intra-entrepreneurship: mapping the field and future research opportunities pp. 577-598 Downloads
Ordiñana-Bellver Daniel, Pérez-Campos Carlos, González-Serrano María Huertas and Valantine Irena

Volume 17, issue 3, 2022

The appeals and level of involvement influencing purchasing decision pp. 234-254 Downloads
Matušínská Kateřina and Stoklasa Michal
Exploring the antecedents of masstige purchase behaviour among different generations pp. 255-271 Downloads
Alić Adi, Činjarević Merima and Maktouf-Kahriman Nedžla
Customer behavioral intentions in accepting technology-based ride-hailing service: Empirical study from Vietnam pp. 272-291 Downloads
Nguyen Huy Khanh and Hoang Thuy Dam Luong
Research Topics in Career Success throughout Time: A Bibliometric Analysis pp. 292-305 Downloads
Jansen Adela, Dima Alina Mihaela, Biclesanu Isabelle and Point Sebastien
Discovering the tutors’ perspective on the quality of internship programs in a pandemic context pp. 306-327 Downloads
Covrig Mihaela, Goia Agoston Simona Irina, Igreţ Ramona Ştefania, Marinaş Cristian Virgil, Olariu Ana Alexandra and Monica Roman
The adoption of the metaverse concepts in Romania pp. 328-340 Downloads
Chinie Cătălina, Oancea Marian and Todea Steluta

Volume 17, issue 2, 2022

Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption by small and medium-sized enterprises in Vietnam pp. 98-119 Downloads
Hoang Thuy Dam Luong and Nguyen Huy Khanh
Development of supportive characteristics to facilitate learning from strategic alliances pp. 120-138 Downloads
Lehene Cosmin Florin
Resource efficiency and decarbonisation of economies in the European Union pp. 139-155 Downloads
Clodniţchi Roxana and Tudorache Octavia
Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana pp. 156-177 Downloads
Attor Cleophas, Jibril Abdul Bashiru, Amoah John and Chovancova Miloslava
Digital competence development in a few countries of the European Union pp. 178-192 Downloads
Juhász Tímea, Kálmán Botond, Tóth Arnold and Horváth Annamária
Mapping the maturity of SMART WORLD trends as a tool for developing business excellence and reducing organizational complexity pp. 193-219 Downloads
Adamik Anna, Ghinea Valentina Mihaela, Ghinea Mihalache and Nowicki Michał
The change in e-commerce in the context of the Coronavirus pandemic pp. 220-233 Downloads
Paraschiv Dorel Mihai, ȚIțan Emilia, Manea Daniela Ioana, Ionescu Crina Dana, Mihaela Mihai and Șerban Octavian

Volume 17, issue 1, 2022

The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand pp. 1-14 Downloads
Ferreira Pedro, Faria Sílvia and Gabriel Carla
Applying the fuzzy analytical hierarchy process for classifying and prioritizing healthcare quality attributes pp. 15-40 Downloads
Ruxandra Dinulescu and Dobrin Cosmin
Market orientation and corporate performance in the health industry pp. 41-60 Downloads
Kovács Bence and Szakály Zoltán
Employer brand: key values influencing the intention to join a company pp. 61-72 Downloads
Samoliuk Natalia, Bilan Yuriy, Mishchuk Halyna and Mishchuk Viktoriia
The differences in the impact of entrepreneurship education on entrepreneurial knowledge: a cross-country analysis pp. 73-97 Downloads
Doan Khanh Hung

Volume 16, issue 4, 2021

Is control still an important managerial function? An examination of structural and control process factors in strategic alliances pp. 316-333 Downloads
Lehene Cosmin Florin
Trading using Hidden Markov Models during COVID-19 turbulences pp. 334-351 Downloads
Lolea Iulian Cornel and Stamule Simona
Organizational diversity and competency-based performance: The mediating role of employee commitment and job satisfaction pp. 352-369 Downloads
Owusu Victor Kwarteng, Gregar Ales and Ntsiful Alex
Consumer engagement in value co-creation within virtual video game communities pp. 370-386 Downloads
Afi Fouad El and Ouiddad Smail
Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm pp. 387-406 Downloads
Amoah John, Nutakor Felix, Li Jinke, Jibril Abdul Bashiru, Sanful Benjamin and Odei Michael Amponsah

Volume 16, issue 3, 2021

Connecting the Dots: Exploring the Knowledge-based Antecedents of SMEs’ Profitability and Development via International Ventures pp. 167-186 Downloads
Andrei Andreia Gabriela, Dincă Violeta-Mihaela, Mitan Andreea and Vătămănescu Elena-Mădălina
Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence) pp. 187-209 Downloads
Krastevich Todor and Smokova Marusya
Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs pp. 210-227 Downloads
Civelek Mehmet, Červinka Michal, Gajdka Krzysztof and Nétek Václav
Measuring a Multifaceted Concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing pp. 228-245 Downloads
Khalid Zia and Hadi Noor Ul
The influence of ecological concern on green purchase behavior pp. 246-267 Downloads
Fontes Eva, Moreira António C. and Carlos Vera
Motivation as an indicator of performance and productivity from the perspective of employees pp. 268-285 Downloads
Uka Ana and Prendi Ardita
LinkedIn, a vocational social network, as a tool for promotion in selected healthcare service providers pp. 286-299 Downloads
Bejtkovský Jiří
Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction pp. 300-315 Downloads
Janoskova Katarina, Kral Pavol, Popescu Gheorghe H., Rowland Zuzana and Kramarova Katarina

Volume 16, issue 2, 2021

The impact of EU’s financial support on the agriculture’s development: a panel data analysis pp. 86-100 Downloads
Cristian Paun and Ivascu Cosmin
Destination authentic value advantage: an SDL perspective pp. 101-117 Downloads
Ferdinand Augusty Tae
The Fourth Dimension of Happiness and Work Satisfaction pp. 118-133 Downloads
Eckhaus Eyal
Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic pp. 134-151 Downloads
Pollák František, Vavrek Roman, Váchal Jan, Markovič Peter and Konečný Michal
Evaluation of the level of corporate social responsibility of Ukrainian nuclear energy producers pp. 152-166 Downloads
Grishnova Olena, Bereziuk Kateryna and Bilan Yuriy

Volume 16, issue 1, 2021

An agent-based simulation for a trade-off between frequency and depth in retail price promotion strategy pp. 1-12 Downloads
Kurniawan Adji Candra and Arvitrida Niniet I.
The impact of educated migrants and R&D expenditures on innovation pp. 13-25 Downloads
Sinoi Elena-Alexandra
Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach pp. 26-46 Downloads
Amoah John, Belás Jaroslav, Khan Khurram Ajaz and Zdenko Metzker
Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption of small and medium enterprises in Vietnam pp. 47-68 Downloads
Hoang Thuy Dam Luong, Nguyen Huy Khanh and Nguyen Ha Thu
Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism? pp. 69-85 Downloads
Nugraha Kristian Suhartadi Widi, Suryaningsih Ika Barokah and Cahyanti Ira Dwi
Page updated 2023-10-03