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Management & Marketing

2015 - 2020

Current editor(s): Alina Mihaela Dima

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Volume 15, issue s1, 2020

Toward understanding the complexity of the COVID-19 crisis: a grounded theory approach pp. 410-423 Downloads
Bratianu Constantin
COVID- 19: outcomes for Global Supply Chains pp. 424-438 Downloads
Fonseca Luis Miguel and Azevedo Américo Lopes
Resilience measures to dealing with the COVID-19 pandemic Evidence from Romanian micro and small enterprises pp. 439-457 Downloads
Păunescu Carmen and Mátyus Enikő
Working from home during COVID-19 pandemic: lessons learned and issues pp. 458-476 Downloads
Bolisani Ettore, Scarso Enrico, Ipsen Christine, Kirchner Kathrin and Hansen John Paulin
Did the Bubble Burst? The Portuguese Economy During COVID-19 pp. 477-495 Downloads
Tomé Eduardo, Gromova Elizaveta and Hatch Andrew
The Online Technology Acceptance Model of Generation-Z People in Thailand during COVID-19 Crisis pp. 496-512 Downloads
Chayomchai Ampol
Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review pp. 514-533 Downloads
Maulana Noveri
The impact of COVID-19 on consumer behavior in retail banking. Evidence from Romania pp. 534-556 Downloads
Baicu Claudia Gabriela, Gârdan Iuliana Petronela, Gârdan Daniel Adrian and Epuran Gheorghe

Volume 15, issue 4, 2020

Strategic Management in SMEs and Its Significance for Enhancing the Competitiveness in the V4 Countries - A Comparative Analysis pp. 557-569 Downloads
Gavurova Beata, Cepel Martin, Belas Jaroslav and Dvorsky Jan
Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets pp. 570-586 Downloads
Kral Pavol, Janoskova Katarina, Lazaroiu George and Suler Petr
Cause-Related Marketing: Do Managers Understand and Use This Tool? pp. 587-604 Downloads
Miranda Mafalda M., Susana Silva, Duarte Paulo and Glaser-Segura Daniel
Innovation Indicators and the Innovation Process - Evidence from the European Innovation Scoreboard pp. 605-620 Downloads
Onea Ioana Alexandra
Determinants of Non-Performing Loans for the EEC Region. A Financial Stability Perspective pp. 621-642 Downloads
Tatarici Luminita Roxana, Kubinschi Matei Nicolae and Barnea Dinu
Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices pp. 643-663 Downloads
Savastano Marco and Sorin Anagnoste
The Impact of Competitive Individual School Sports on the Individual’s Future Participation in Competitive Organisational Situations (Based on Empirical Evidence) pp. 664-674 Downloads
Juhász Tímea, Kálmán Botond and Tóth Arnold

Volume 15, issue 3, 2020

The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context pp. 345-363 Downloads
Almeida Fernando and Santos José Duarte
Integrating the non-EU immigrants into the EU labour market. An econometric analysis of some of the specific factors pp. 364-380 Downloads
Nicolescu Andreea Florentina and Drăgan Gabriela
ICT as a factor of destination competitiveness: The case of the republics of former Yugoslavia pp. 381-392 Downloads
Milićević Snežana, Petrović Jelena and Đorđević Nataša
Will they repay their debt? Identification of borrowers likely to be charged off pp. 393-409 Downloads
Caplescu Raluca Dana, Panaite Ana-Maria, Pele Daniel Traian and Strat Vasile Alecsandru

Volume 15, issue 2, 2020

Psychological Process, Social and Environmental Influence on Retirement Planning: Malaysian Energy Industry Perspective pp. 134-153 Downloads
Jais Juraifa Bte and Asokumar Anusha
Exploring the latent variables which support SMEs to become learning organizations pp. 154-171 Downloads
Bratianu Constantin, Gabriela Prelipcean and Bejinaru Ruxandra
Emerging trends and drivers for knowledge-intensive economy pp. 172-185 Downloads
Adriana Grigorescu, Zamfir Ana-Maria and Mocanu Cristina
Demand Forecasting of Retail Sales Using Data Analytics and Statistical Programming pp. 186-202 Downloads
Lalou Panagiota, Ponis Stavros T. and Efthymiou Orestis K.
Significant Aspects of Managing Personnel Risk in the SME Sector pp. 203-218 Downloads
Kotaskova Anna, Belas Jaroslav, Bilan Yuriy and Ajaz Khan Khurram
Price search behaviour in digital markets – A perspective from Romania pp. 219-235 Downloads
Vrânceanu Diana-Maria, Claudia Țuclea and Țigu Gabriela
New decision systems in the VUCA world pp. 236-254 Downloads
Minciu Mihaela, Berar Florin-Aurel and Dobrea Razvan Catalin
The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia pp. 255-274 Downloads
Purwanto Edi, Deviny July and Mutahar Ahmed M.
Knowledge sharing and innovation capability at both individual and organizational levels: An empirical study from Vietnam’s telecommunication companies pp. 275-301 Downloads
Nham Tuan Phong, Nguyen Tuyet-Mai, Tran Nam Hoai and Nguyen Hao Anh
Universalism values and organisational citizenship behaviour referring to employee perception of corporate social responsibility pp. 302-325 Downloads
Stankevičiūtė Živilė and Wereda Wioletta
Achieving innovative firm performance through human capital and the effect of social capital pp. 326-344 Downloads
Samad Sarminah

Volume 15, issue 1, 2020

The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands pp. 1-16 Downloads
Alić Adi, Činjarević Merima and Agić Emir
CSR categories and R&D investment: the moderating role of Managerial emotional intelligence pp. 17-37 Downloads
Ezzi Ferdaws, Jarboui Anis and Zouari-Hadiji Rim
Online Marketing Impact on Micro-Enterprises: An Insight through Visibility in Search Engines pp. 38-58 Downloads
Kovalenko Artoym and Kuzmenko Yuliya
Factors determining company performance in the IT industry pp. 59-77 Downloads
Lungu Miruna Florina
Reflection of GDPR by the Czech Population pp. 78-94 Downloads
Tahal Radek and Formánek Tomáš
The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers pp. 95-108 Downloads
Bejtkovský Jiří and Copca Narcis
Motivators and its impacts on job satisfaction in FDI companies - A case study of Eurowindow Vietnam pp. 109-124 Downloads
Tri Ho Thanh, Ngoc-Tan Nguyen, Gregar Aleš and Pavelkova Drahomira
An analysis of the economic performances of the retail companies in Romania pp. 125-133 Downloads
Busu Mihail, Vargas Madalina Vanesa and Gherasim Ioan Alexandru

Volume 14, issue 4, 2019

The halo effect of foreign brands on the misclassification of local brands pp. 357-371 Downloads
Sulhaini Sulhaini, Rinuastuti Baiq Handayani and Sakti Dwi Putra Buana
Leaders in focus: generational differences from a personality-centric perspective pp. 372-385 Downloads
Bălan Mădălina, Marin Silvia, Mitan Andreea, Pînzaru Florina, Vătămănescu Elena-Mădălina and Zbuchea Alexandra
How authentic leadership promotes individual knowledge sharing: viewing from the lens of COR theory pp. 386-401 Downloads
Tran Huy Phuong
The Impact of Dynamic Capabilities on Organizational Effectiveness pp. 402-418 Downloads
Kareem Mohanad Ali and Alameer Alaa Abdulameer Ahmed
Estimating fuel price volatility and spillover effects across different European countries pp. 419-430 Downloads
Kubinschi Matei, Barnea Dinu and Zlatcu Iuliana

Volume 14, issue 3, 2019

Business Models Innovation for Sustainable Urban Mobility in Small and Medium-Sized European Cities pp. 266-277 Downloads
Bellini Francesco, Dulskaia Iana, Savastano Marco and D’Ascenzo Fabrizio
Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand pp. 278-291 Downloads
Ferreira Pedro, Rodrigues Paula and Rodrigues Pedro
Linking CRM capabilities to business performance: a comparison within markets and between products pp. 292-303 Downloads
Trif Simona-Mihaela, Duțu Cristian and Tuleu Daniela-Liliana
Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase pp. 304-317 Downloads
Mahdavi Mehdi, Barbosa Belem, Oliveira Zaíla and Chkoniya Valentina
Dematerialization of banking products and services in the digital era pp. 318-337 Downloads
Hadad Shahrazad and Bratianu Constantin
Possibility of Company Goodwill Valuation: Verification in Slovak and Czech Republic pp. 338-356 Downloads
Podhorska Ivana, Katarina Valaskova, Stehel Vojtech and Tomas Kliestik

Volume 14, issue 2, 2019

Game mechanics and aesthetics differences for tangible and intangible goods provided via social media pp. 176-187 Downloads
Haziri Fortesa, Chovancová Miloslava and Fetahu Faton
Predicting overall Staffs’ Creativity and Innovative Work Behavior in Banking pp. 188-202 Downloads
Tri Ho Thanh, Nga Vo Thi and Sipko Juraj
Creating talent pools through coopetition: a case study on vocational training programs in Romania pp. 203-219 Downloads
Foerster-Pastor Foerster-Metz Ulrike Stefanie, Golowko Nina, Hell Christian Richard and Marquardt Katrin
Game theory in designing mHealth apps for monitoring hypertension pp. 220-231 Downloads
Clim Antonio and Zota Răzvan Daniel
The energy union - Perspectives for consolidating the European Union through a common energy market pp. 232-239 Downloads
Şanta Ana-Maria Iulia
Key anxiety factors for buying an electric vehicle pp. 240-248 Downloads
Adrian Tantau and Gavrilescu Ileana
An overview of the influence of some macroeconomic variables on public revenues. A panel approach for a sample of European countries pp. 249-265 Downloads
Mişa Ionuț and Kagitci Meral

Volume 14, issue 1, 2019

Operating performance of SMEs in Thailand after going public pp. 1-13 Downloads
Laokulrach Marisa
A major boost to the website performance of up-scale hotels in Vietnam pp. 14-30 Downloads
Vo Nga Thi, Chovancová Miloslava and Tri Ho Thanh
The attitude of consumers towards “Made in Italy” products. An empirical analysis among Italian customers pp. 31-47 Downloads
Cappelli Lucio, D’ascenzo Fabrizio, Ruggieri Roberto, Rossetti Francesca and Scalingi Alessandra
A critical view on the mainstream theory of economic cycles pp. 48-58 Downloads
Isaic Radu, Tudor Smirna and Cristian Paun
Financial impact analysis of going public at the Warsaw Stock Exchange: Using Fuzzy Set Theory to understand behaviours of mature companies pp. 59-79 Downloads
Skalická Martina, Zinecker Marek, Michal Pietrzak, Meluzín Tomáš and Dohnal Mirko
Low risk trading algorithm based on the price cyclicality function for capital markets pp. 80-89 Downloads
Cristian Pauna
Customer satisfaction under heterogeneous services of different self-service technologies pp. 90-107 Downloads
Hossain Md Shamim, Zhou Xiaoyan and Rahman Mst Farjana
Competitiveness and sustainable development in public services pp. 108-129 Downloads
Adriana Grigorescu, Cristina Lincaru, Pîrciog Speranta and Chiţescu Razvan-Ion
The role of tribalism as mediator between employee empowerment and organizational commitment in Yemeni Islamic banking sector pp. 130-149 Downloads
Emam Ali Salman, Jais Juraifa Bte and Tabash Mosab I.
A correlation analysis of the spot market prices of the Romanian electricity sector pp. 150-162 Downloads
Mihail Busu, ClodniȚchi Roxana and MureȘan Manuela Liliana
Fiscal management on revenue-based or expenditure-based adjustments: an empirical evidence from EU-Countries pp. 163-175 Downloads
Bâzgan Ramona-Mihaela
Page updated 2021-04-16