Management & Marketing

2015 - 2025

Current editor(s): Alina Mihaela Dima

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Volume 18, issue s1, 2023

Student engagement and academic performance in pandemic-driven online teaching: An exploratory and machine learning approach pp. 315-339

Campeanu Emilia Mioara, Boitan Iustina Alina and Anghel Dan Gabriel

The Type-2 Q-rung Orthopair CoCoSo method for Workplace Design Problems on the Metaverse pp. 340-354

Erik Adem, Kuvvetli Birsen Irem, Kuvvetli Yusuf and Hamidy Sakhi Mohammad

Exploring the research area of direct taxation. An empirical analysis based on bibliometric analysis results pp. 355-383

Manta Eduard Mihai, Davidescu Adriana Ana Maria, Geambasu Maria Cristina and Florescu Margareta Stela

Assessing the Evolution of the Energy Mix Worldwide, with a Focus on the Renewable Energy Transition pp. 384-397

Stancu Stelian and Pernici Andreea

Efficiency of urban development: gaps in continental profile pp. 398-410

Maricuț Alin, Grădinaru Giani-Ionel, Marin Erika and Vasile Valentina

Greening the Future: Europe's Renewable Energy Landscape in 2030 pp. 411-426

Ciucu Durnoi Alexandra-Nicoleta and Delcea Camelia

Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail pp. 427-448

Szabó-Szentgróti Eszter, Rámháp Szabolcs and Kézai Petra Kinga

Does the gender of hospitality employees affect the definition of wages in Spain? pp. 449-458

Sánchez-Cubo Francisco and Mondéjar-Jiménez José

Digital transformation toward sustainable development in Vietnamese small and medium enterprises pp. 459-473

Sang Tang My

Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges pp. 474-495

Malik Ishtiaq Ahmed, Raza Muhammad Ali, Hadi Noor Ul, Khan Mahwish J. and Hameed Farhina

Volume 18, issue 4, 2023

Dynamic Capabilities and Their Effect on Organizational Resilience in Small and Medium-Sized Commercial Enterprises pp. 496-514

García-Valenzuela Victor Manuel, Jacobo-Hernandez Carlos Armando and Flores-López José Guadalupe

Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers pp. 515-536

Ut-Tha Veenarat

Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space pp. 537-555

Hargitai Dávid Máté, Grósz Annamária Sasné and Sas Zsófia

Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study pp. 556-576

Leite Ângela, Lopes Silvia and Rodrigues Anabela

An analysis of the perceptions regarding the traditional versus alternative educational system pp. 577-593

Cadis Aura, Point Sebastien, Ticau Iulia Ruxandra and Vavura Nicolae-Marius

Mapping and modelling the main determinants of Migration Flows at the NUTS2 Level in European Union using Spatial Data Analysis Techniques pp. 594-607

Prada Elena-Maria and Cimpoeru Smaranda

Volume 18, issue 3, 2023

Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia pp. 192-213

Saputra Murry Harmawan and Ferdinand Augusty Tae

Managing energy performance through heat pumps. Success drivers and barriers in residential sector pp. 214-233

Păunescu Carmen, Dincă Violeta-Mihaela, Anca Bogdan, Goia Agoston Simona I., Stamule Stere, Stamule Tănase and Tanțău Adrian

An innovative conceptual model for education and training on hybrid warfare pp. 234-250

Tudorache Paul, Bârsan Ghiță, Jobbágy Zoltán, Cîrdei Alin and Gligorea Ilie

Sales effect of a software product series’ length in Japan pp. 251-269

Seo Eunji and Inoue Yuki

Determinants of digital wallet adoption and super app: A review and research model pp. 270-289

Sutticherchart Juthatip and Rakthin Sirisuhk

Capital Market Volatility During Crises: Oil Price Insights, VIX Index, and Gold Price Analysis pp. 290-314

Hapau Razvan Gabriel

Volume 18, issue 2, 2023

Emotional and cultural intelligences: a comparative analysis between the United States of America and Romania pp. 91-112

Bratianu Constantin and Paiuc Dan

The impact of quality of C2C online store on consumer satisfaction: an empirical study in Lithuania pp. 113-126

Ūsas Antanas, Jasinskas Edmundas and Streimikiene Dalia

Digital marketing adoption of microenterprises in a technology acceptance approach pp. 127-144

Buvár Ágnes and Gáti Mirkó

Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process pp. 145-171

Novoselova Olga V., Simon Judit, Kemény Ildikó, Zhu Kai, Csobán Katalin, Balogh Andrej and Dávid Lóránt Dénes

Wellness Tourism Management Research A bibliometric analysis pp. 172-191

Gulyas Greta and Molnar Elisabeta Ilona

Volume 18, issue 1, 2023

Examining Industry 4.0 through the lens of human resource and knowledge management: Implications for SMEs pp. 1-19

Csizmadia Tibor, Obermayer Nóra, Bogdány Eszter, Purnhauser Pál and Banász Zsuzsanna

Small and medium enterprises shooting for the stars: what matters, besides size, in outer space economy? pp. 20-35

Jora Octavian-Dragomir, Roşca Vlad I., Mihaela Iacob, Maria Murea and Nedef Matei-Ștefan

Towards an understanding of how a higher education institution can enhance the impact of social enterprises through incubation pp. 36-52

Lepik Katri-Liis and Sakarias Eliisa

Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia pp. 53-77

Nik Masdek Nik Rozana, Wong Kelly Kai Seng, Mohd Nawi Nolila, Sharifuddin Juwaidah and Wong Wang Li

A nexus analysis of the online teaching context in Romanian schools pp. 78-90

Joga Florentina Ecaterina and Chinie Catalina

Volume 17, issue s1, 2022

Editorial pp. 341-343

McDonnell Naughton Mary

Same same, but different…? The emergence of Public Sector Innovation Labs in theory and practice pp. 344-363

Meister Broekema Peter, Bulder Elisabeth A. M. and Horlings Lummina G.

Management framework for higher education institution-based community innovation labs pp. 364-380

Păunescu Carmen, Ruohonen Anna, Spencer Nicholas and Vavură Nicolae Marius

Were Social Labs immune to COVID-19? Impacts and benefits pp. 381-401

Urmanaviciene Audrone, Kostalova Jana, Baturina Danijel, Krzyworzeka Paweł, Budrytė Paulina and Lepik Katri-Liis

Social innovation-as-practice: establishing a social innovation program at a university pp. 402-425

Svennevik Elisabeth M. C. and Saidi Trust

Professional competencies development of sports science students: the need for more entrepreneurship education pp. 426-448

Matic Radenko M., Gonzalez-Serrano María Huertas, Damnjanović Jelena, Maksimovic Branka, Papić-Blagojević Nataša, Milošević Isidora and Vuković Jovan

Universities in today’s world-between the potential regional growth and market economy absorption pp. 449-470

Apostol Stefan

Volume 17, issue 4, 2022

Brand as a leader or a servant? The effect of anthropomorphized brand roles and goal types on consumer responses pp. 471-484

Rai Dipankar, Lin Chien-Wei Wilson, Jiraporn Napatsorn and Juntongjin Panitharn

Community based social marketing for greenhouse gas emission reduction in households pp. 485-502

Streimikiene Dalia

How to sell without words: What science knows about nonverbal behavior in personal sales and service pp. 503-527

Thümler Nico

Barriers to digital payment adoption: micro, small and medium enterprises pp. 528-542

Widayani Anna, Fiernaningsih Nilawati and Herijanto Pudji

Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective pp. 543-564

Ngo Quang-Huy

Can people’s brainhex type be changed with serious games? Evidence from the banking industry pp. 565-576

Grosu Florin

Emotions, skills and intra-entrepreneurship: mapping the field and future research opportunities pp. 577-598

Ordiñana-Bellver Daniel, Pérez-Campos Carlos, González-Serrano María Huertas and Valantine Irena

Volume 17, issue 3, 2022

The appeals and level of involvement influencing purchasing decision pp. 234-254

Matušínská Kateřina and Stoklasa Michal

Exploring the antecedents of masstige purchase behaviour among different generations pp. 255-271

Alić Adi, Činjarević Merima and Maktouf-Kahriman Nedžla

Customer behavioral intentions in accepting technology-based ride-hailing service: Empirical study from Vietnam pp. 272-291

Nguyen Huy Khanh and Hoang Thuy Dam Luong

Research Topics in Career Success throughout Time: A Bibliometric Analysis pp. 292-305

Jansen Adela, Dima Alina Mihaela, Biclesanu Isabelle and Point Sebastien

Discovering the tutors’ perspective on the quality of internship programs in a pandemic context pp. 306-327

Covrig Mihaela, Goia Agoston Simona Irina, Igreţ Ramona Ştefania, Marinaş Cristian Virgil, Olariu Ana Alexandra and Monica Roman

The adoption of the metaverse concepts in Romania pp. 328-340

Chinie Cătălina, Oancea Marian and Todea Steluta

Volume 17, issue 2, 2022

Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption by small and medium-sized enterprises in Vietnam pp. 98-119

Hoang Thuy Dam Luong and Nguyen Huy Khanh

Development of supportive characteristics to facilitate learning from strategic alliances pp. 120-138

Lehene Cosmin Florin

Resource efficiency and decarbonisation of economies in the European Union pp. 139-155

Clodniţchi Roxana and Tudorache Octavia

Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana pp. 156-177

Attor Cleophas, Jibril Abdul Bashiru, Amoah John and Chovancova Miloslava

Digital competence development in a few countries of the European Union pp. 178-192

Juhász Tímea, Kálmán Botond, Tóth Arnold and Horváth Annamária

Mapping the maturity of SMART WORLD trends as a tool for developing business excellence and reducing organizational complexity pp. 193-219

Adamik Anna, Ghinea Valentina Mihaela, Ghinea Mihalache and Nowicki Michał

The change in e-commerce in the context of the Coronavirus pandemic pp. 220-233

Paraschiv Dorel Mihai, ȚIțan Emilia, Manea Daniela Ioana, Ionescu Crina Dana, Mihaela Mihai and Șerban Octavian

Volume 17, issue 1, 2022

The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand pp. 1-14

Ferreira Pedro, Faria Sílvia and Gabriel Carla

Applying the fuzzy analytical hierarchy process for classifying and prioritizing healthcare quality attributes pp. 15-40

Ruxandra Dinulescu and Dobrin Cosmin

Market orientation and corporate performance in the health industry pp. 41-60

Kovács Bence and Szakály Zoltán

Employer brand: key values influencing the intention to join a company pp. 61-72

Samoliuk Natalia, Bilan Yuriy, Mishchuk Halyna and Mishchuk Viktoriia

The differences in the impact of entrepreneurship education on entrepreneurial knowledge: a cross-country analysis pp. 73-97

Doan Khanh Hung