Management & Marketing

2015 - 2024

Current editor(s): Alina Mihaela Dima

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Volume 17, issue s1, 2022

Editorial pp. 341-343

McDonnell Naughton Mary

Same same, but different…? The emergence of Public Sector Innovation Labs in theory and practice pp. 344-363

Meister Broekema Peter, Bulder Elisabeth A. M. and Horlings Lummina G.

Management framework for higher education institution-based community innovation labs pp. 364-380

Păunescu Carmen, Ruohonen Anna, Spencer Nicholas and Vavură Nicolae Marius

Were Social Labs immune to COVID-19? Impacts and benefits pp. 381-401

Urmanaviciene Audrone, Kostalova Jana, Baturina Danijel, Krzyworzeka Paweł, Budrytė Paulina and Lepik Katri-Liis

Social innovation-as-practice: establishing a social innovation program at a university pp. 402-425

Svennevik Elisabeth M. C. and Saidi Trust

Professional competencies development of sports science students: the need for more entrepreneurship education pp. 426-448

Matic Radenko M., Gonzalez-Serrano María Huertas, Damnjanović Jelena, Maksimovic Branka, Papić-Blagojević Nataša, Milošević Isidora and Vuković Jovan

Universities in today’s world-between the potential regional growth and market economy absorption pp. 449-470

Apostol Stefan

Volume 17, issue 4, 2022

Brand as a leader or a servant? The effect of anthropomorphized brand roles and goal types on consumer responses pp. 471-484

Rai Dipankar, Lin Chien-Wei Wilson, Jiraporn Napatsorn and Juntongjin Panitharn

Community based social marketing for greenhouse gas emission reduction in households pp. 485-502

Streimikiene Dalia

How to sell without words: What science knows about nonverbal behavior in personal sales and service pp. 503-527

Thümler Nico

Barriers to digital payment adoption: micro, small and medium enterprises pp. 528-542

Widayani Anna, Fiernaningsih Nilawati and Herijanto Pudji

Are small and medium enterprises beneficial from the adoption of green market orientation under the intensity of market competition? A strategic alignment perspective pp. 543-564

Ngo Quang-Huy

Can people’s brainhex type be changed with serious games? Evidence from the banking industry pp. 565-576

Grosu Florin

Emotions, skills and intra-entrepreneurship: mapping the field and future research opportunities pp. 577-598

Ordiñana-Bellver Daniel, Pérez-Campos Carlos, González-Serrano María Huertas and Valantine Irena

Volume 17, issue 3, 2022

The appeals and level of involvement influencing purchasing decision pp. 234-254

Matušínská Kateřina and Stoklasa Michal

Exploring the antecedents of masstige purchase behaviour among different generations pp. 255-271

Alić Adi, Činjarević Merima and Maktouf-Kahriman Nedžla

Customer behavioral intentions in accepting technology-based ride-hailing service: Empirical study from Vietnam pp. 272-291

Nguyen Huy Khanh and Hoang Thuy Dam Luong

Research Topics in Career Success throughout Time: A Bibliometric Analysis pp. 292-305

Jansen Adela, Dima Alina Mihaela, Biclesanu Isabelle and Point Sebastien

Discovering the tutors’ perspective on the quality of internship programs in a pandemic context pp. 306-327

Covrig Mihaela, Goia Agoston Simona Irina, Igreţ Ramona Ştefania, Marinaş Cristian Virgil, Olariu Ana Alexandra and Monica Roman

The adoption of the metaverse concepts in Romania pp. 328-340

Chinie Cătălina, Oancea Marian and Todea Steluta

Volume 17, issue 2, 2022

Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption by small and medium-sized enterprises in Vietnam pp. 98-119

Hoang Thuy Dam Luong and Nguyen Huy Khanh

Development of supportive characteristics to facilitate learning from strategic alliances pp. 120-138

Lehene Cosmin Florin

Resource efficiency and decarbonisation of economies in the European Union pp. 139-155

Clodniţchi Roxana and Tudorache Octavia

Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana pp. 156-177

Attor Cleophas, Jibril Abdul Bashiru, Amoah John and Chovancova Miloslava

Digital competence development in a few countries of the European Union pp. 178-192

Juhász Tímea, Kálmán Botond, Tóth Arnold and Horváth Annamária

Mapping the maturity of SMART WORLD trends as a tool for developing business excellence and reducing organizational complexity pp. 193-219

Adamik Anna, Ghinea Valentina Mihaela, Ghinea Mihalache and Nowicki Michał

The change in e-commerce in the context of the Coronavirus pandemic pp. 220-233

Paraschiv Dorel Mihai, ȚIțan Emilia, Manea Daniela Ioana, Ionescu Crina Dana, Mihaela Mihai and Șerban Octavian

Volume 17, issue 1, 2022

The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand pp. 1-14

Ferreira Pedro, Faria Sílvia and Gabriel Carla

Applying the fuzzy analytical hierarchy process for classifying and prioritizing healthcare quality attributes pp. 15-40

Ruxandra Dinulescu and Dobrin Cosmin

Market orientation and corporate performance in the health industry pp. 41-60

Kovács Bence and Szakály Zoltán

Employer brand: key values influencing the intention to join a company pp. 61-72

Samoliuk Natalia, Bilan Yuriy, Mishchuk Halyna and Mishchuk Viktoriia

The differences in the impact of entrepreneurship education on entrepreneurial knowledge: a cross-country analysis pp. 73-97

Doan Khanh Hung

Volume 16, issue 4, 2021

Is control still an important managerial function? An examination of structural and control process factors in strategic alliances pp. 316-333

Lehene Cosmin Florin

Trading using Hidden Markov Models during COVID-19 turbulences pp. 334-351

Lolea Iulian Cornel and Stamule Simona

Organizational diversity and competency-based performance: The mediating role of employee commitment and job satisfaction pp. 352-369

Owusu Victor Kwarteng, Gregar Ales and Ntsiful Alex

Consumer engagement in value co-creation within virtual video game communities pp. 370-386

Afi Fouad El and Ouiddad Smail

Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm pp. 387-406

Amoah John, Nutakor Felix, Li Jinke, Jibril Abdul Bashiru, Sanful Benjamin and Odei Michael Amponsah

Volume 16, issue 3, 2021

Connecting the Dots: Exploring the Knowledge-based Antecedents of SMEs’ Profitability and Development via International Ventures pp. 167-186

Andrei Andreia Gabriela, Dincă Violeta-Mihaela, Mitan Andreea and Vătămănescu Elena-Mădălina

Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence) pp. 187-209

Krastevich Todor and Smokova Marusya

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs pp. 210-227

Civelek Mehmet, Červinka Michal, Gajdka Krzysztof and Nétek Václav

Measuring a Multifaceted Concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing pp. 228-245

Khalid Zia and Hadi Noor Ul

The influence of ecological concern on green purchase behavior pp. 246-267

Fontes Eva, Moreira António C. and Carlos Vera

Motivation as an indicator of performance and productivity from the perspective of employees pp. 268-285

Uka Ana and Prendi Ardita

LinkedIn, a vocational social network, as a tool for promotion in selected healthcare service providers pp. 286-299

Bejtkovský Jiří

Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction pp. 300-315

Janoskova Katarina, Kral Pavol, Popescu Gheorghe H., Rowland Zuzana and Kramarova Katarina

Volume 16, issue 2, 2021

The impact of EU’s financial support on the agriculture’s development: a panel data analysis pp. 86-100

Cristian Paun and Ivascu Cosmin

Destination authentic value advantage: an SDL perspective pp. 101-117

Ferdinand Augusty Tae

The Fourth Dimension of Happiness and Work Satisfaction pp. 118-133

Eckhaus Eyal

Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic pp. 134-151

Pollák František, Vavrek Roman, Váchal Jan, Markovič Peter and Konečný Michal

Evaluation of the level of corporate social responsibility of Ukrainian nuclear energy producers pp. 152-166

Grishnova Olena, Bereziuk Kateryna and Bilan Yuriy

Volume 16, issue 1, 2021

An agent-based simulation for a trade-off between frequency and depth in retail price promotion strategy pp. 1-12

Kurniawan Adji Candra and Arvitrida Niniet I.

The impact of educated migrants and R&D expenditures on innovation pp. 13-25

Sinoi Elena-Alexandra

Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach pp. 26-46

Amoah John, Belás Jaroslav, Khan Khurram Ajaz and Zdenko Metzker

Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption of small and medium enterprises in Vietnam pp. 47-68

Hoang Thuy Dam Luong, Nguyen Huy Khanh and Nguyen Ha Thu

Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism? pp. 69-85

Nugraha Kristian Suhartadi Widi, Suryaningsih Ika Barokah and Cahyanti Ira Dwi