Management & Marketing

2015 - 2025

Current editor(s): Alina Mihaela Dima

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Volume 16, issue 4, 2021

Is control still an important managerial function? An examination of structural and control process factors in strategic alliances pp. 316-333

Lehene Cosmin Florin

Trading using Hidden Markov Models during COVID-19 turbulences pp. 334-351

Lolea Iulian Cornel and Stamule Simona

Organizational diversity and competency-based performance: The mediating role of employee commitment and job satisfaction pp. 352-369

Owusu Victor Kwarteng, Gregar Ales and Ntsiful Alex

Consumer engagement in value co-creation within virtual video game communities pp. 370-386

Afi Fouad El and Ouiddad Smail

Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm pp. 387-406

Amoah John, Nutakor Felix, Li Jinke, Jibril Abdul Bashiru, Sanful Benjamin and Odei Michael Amponsah

Volume 16, issue 3, 2021

Connecting the Dots: Exploring the Knowledge-based Antecedents of SMEs’ Profitability and Development via International Ventures pp. 167-186

Andrei Andreia Gabriela, Dincă Violeta-Mihaela, Mitan Andreea and Vătămănescu Elena-Mădălina

Does the Degree of Urbanisation Affect Sustainable Household Consumption? (Some Empirical Evidence) pp. 187-209

Krastevich Todor and Smokova Marusya

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs pp. 210-227

Civelek Mehmet, Červinka Michal, Gajdka Krzysztof and Nétek Václav

Measuring a Multifaceted Concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing pp. 228-245

Khalid Zia and Hadi Noor Ul

The influence of ecological concern on green purchase behavior pp. 246-267

Fontes Eva, Moreira António C. and Carlos Vera

Motivation as an indicator of performance and productivity from the perspective of employees pp. 268-285

Uka Ana and Prendi Ardita

LinkedIn, a vocational social network, as a tool for promotion in selected healthcare service providers pp. 286-299

Bejtkovský Jiří

Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction pp. 300-315

Janoskova Katarina, Kral Pavol, Popescu Gheorghe H., Rowland Zuzana and Kramarova Katarina

Volume 16, issue 2, 2021

The impact of EU’s financial support on the agriculture’s development: a panel data analysis pp. 86-100

Cristian Paun and Ivascu Cosmin

Destination authentic value advantage: an SDL perspective pp. 101-117

Ferdinand Augusty Tae

The Fourth Dimension of Happiness and Work Satisfaction pp. 118-133

Eckhaus Eyal

Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic pp. 134-151

Pollák František, Vavrek Roman, Váchal Jan, Markovič Peter and Konečný Michal

Evaluation of the level of corporate social responsibility of Ukrainian nuclear energy producers pp. 152-166

Grishnova Olena, Bereziuk Kateryna and Bilan Yuriy

Volume 16, issue 1, 2021

An agent-based simulation for a trade-off between frequency and depth in retail price promotion strategy pp. 1-12

Kurniawan Adji Candra and Arvitrida Niniet I.

The impact of educated migrants and R&D expenditures on innovation pp. 13-25

Sinoi Elena-Alexandra

Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach pp. 26-46

Amoah John, Belás Jaroslav, Khan Khurram Ajaz and Zdenko Metzker

Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption of small and medium enterprises in Vietnam pp. 47-68

Hoang Thuy Dam Luong, Nguyen Huy Khanh and Nguyen Ha Thu

Destination quality, experience involvement And memorable tourism experience: is it relevant for rural tourism? pp. 69-85

Nugraha Kristian Suhartadi Widi, Suryaningsih Ika Barokah and Cahyanti Ira Dwi

Volume 15, issue s1, 2020

Toward understanding the complexity of the COVID-19 crisis: a grounded theory approach pp. 410-423

Bratianu Constantin

COVID- 19: outcomes for Global Supply Chains pp. 424-438

Fonseca Luis Miguel and Azevedo Américo Lopes

Resilience measures to dealing with the COVID-19 pandemic Evidence from Romanian micro and small enterprises pp. 439-457

Păunescu Carmen and Mátyus Enikő

Working from home during COVID-19 pandemic: lessons learned and issues pp. 458-476

Bolisani Ettore, Scarso Enrico, Ipsen Christine, Kirchner Kathrin and Hansen John Paulin

Did the Bubble Burst? The Portuguese Economy During COVID-19 pp. 477-495

Tomé Eduardo, Gromova Elizaveta and Hatch Andrew

The Online Technology Acceptance Model of Generation-Z People in Thailand during COVID-19 Crisis pp. 496-512

Chayomchai Ampol

Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review pp. 514-533

Maulana Noveri

The impact of COVID-19 on consumer behavior in retail banking. Evidence from Romania pp. 534-556

Baicu Claudia Gabriela, Gârdan Iuliana Petronela, Gârdan Daniel Adrian and Epuran Gheorghe

Volume 15, issue 4, 2020

Strategic Management in SMEs and Its Significance for Enhancing the Competitiveness in the V4 Countries - A Comparative Analysis pp. 557-569

Gavurova Beata, Cepel Martin, Belas Jaroslav and Dvorsky Jan

Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets pp. 570-586

Kral Pavol, Janoskova Katarina, Lazaroiu George and Suler Petr

Cause-Related Marketing: Do Managers Understand and Use This Tool? pp. 587-604

Miranda Mafalda M., Susana Silva, Paulo Duarte and Glaser-Segura Daniel

Innovation Indicators and the Innovation Process - Evidence from the European Innovation Scoreboard pp. 605-620

Onea Ioana Alexandra

Determinants of Non-Performing Loans for the EEC Region. A Financial Stability Perspective pp. 621-642

Tatarici Luminita Roxana, Kubinschi Matei Nicolae and Barnea Dinu

Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices pp. 643-663

Savastano Marco and Sorin Anagnoste

The Impact of Competitive Individual School Sports on the Individual’s Future Participation in Competitive Organisational Situations (Based on Empirical Evidence) pp. 664-674

Juhász Tímea, Kálmán Botond and Tóth Arnold

Volume 15, issue 3, 2020

The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context pp. 345-363

Almeida Fernando and Santos José Duarte

Integrating the non-EU immigrants into the EU labour market. An econometric analysis of some of the specific factors pp. 364-380

Nicolescu Andreea Florentina and Drăgan Gabriela

ICT as a factor of destination competitiveness: The case of the republics of former Yugoslavia pp. 381-392

Milićević Snežana, Petrović Jelena and Đorđević Nataša

Will they repay their debt? Identification of borrowers likely to be charged off pp. 393-409

Caplescu Raluca Dana, Panaite Ana-Maria, Pele Daniel Traian and Strat Vasile Alecsandru

Volume 15, issue 2, 2020

Psychological Process, Social and Environmental Influence on Retirement Planning: Malaysian Energy Industry Perspective pp. 134-153

Jais Juraifa Bte and Asokumar Anusha

Exploring the latent variables which support SMEs to become learning organizations pp. 154-171

Bratianu Constantin, Gabriela Prelipcean and Ruxandra Bejinaru

Emerging trends and drivers for knowledge-intensive economy pp. 172-185

Adriana Grigorescu, Zamfir Ana-Maria and Mocanu Cristina

Demand Forecasting of Retail Sales Using Data Analytics and Statistical Programming pp. 186-202

Lalou Panagiota, Ponis Stavros T. and Efthymiou Orestis K.

Significant Aspects of Managing Personnel Risk in the SME Sector pp. 203-218

Kotaskova Anna, Belas Jaroslav, Bilan Yuriy and Ajaz Khan Khurram

Price search behaviour in digital markets – A perspective from Romania pp. 219-235

Vrânceanu Diana-Maria, Claudia Țuclea and Țigu Gabriela

New decision systems in the VUCA world pp. 236-254

Minciu Mihaela, Berar Florin-Aurel and Dobrea Razvan Catalin

The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia pp. 255-274

Edi Purwanto, Deviny July and Mutahar Ahmed M.

Knowledge sharing and innovation capability at both individual and organizational levels: An empirical study from Vietnam’s telecommunication companies pp. 275-301

Nham Tuan Phong, Nguyen Tuyet-Mai, Tran Nam Hoai and Nguyen Hao Anh

Universalism values and organisational citizenship behaviour referring to employee perception of corporate social responsibility pp. 302-325

Stankevičiūtė Živilė and Wereda Wioletta

Achieving innovative firm performance through human capital and the effect of social capital pp. 326-344

Samad Sarminah

Volume 15, issue 1, 2020

The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands pp. 1-16

Alić Adi, Činjarević Merima and Agić Emir

CSR categories and R&D investment: the moderating role of Managerial emotional intelligence pp. 17-37

Ezzi Ferdaws, Jarboui Anis and Zouari-Hadiji Rim

Online Marketing Impact on Micro-Enterprises: An Insight through Visibility in Search Engines pp. 38-58

Kovalenko Artoym and Kuzmenko Yuliya

Factors determining company performance in the IT industry pp. 59-77

Lungu Miruna Florina

Reflection of GDPR by the Czech Population pp. 78-94

Tahal Radek and Formánek Tomáš

The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers pp. 95-108

Bejtkovský Jiří and Copca Narcis

Motivators and its impacts on job satisfaction in FDI companies - A case study of Eurowindow Vietnam pp. 109-124

Tri Ho Thanh, Ngoc-Tan Nguyen, Gregar Aleš and Pavelkova Drahomira

An analysis of the economic performances of the retail companies in Romania pp. 125-133

Busu Mihail, Vargas Madalina Vanesa and Gherasim Ioan Alexandru