Management & Marketing

2015 - 2024

Current editor(s): Alina Mihaela Dima

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Volume 15, issue s1, 2020

Toward understanding the complexity of the COVID-19 crisis: a grounded theory approach pp. 410-423

Bratianu Constantin

COVID- 19: outcomes for Global Supply Chains pp. 424-438

Fonseca Luis Miguel and Azevedo Américo Lopes

Resilience measures to dealing with the COVID-19 pandemic Evidence from Romanian micro and small enterprises pp. 439-457

Păunescu Carmen and Mátyus Enikő

Working from home during COVID-19 pandemic: lessons learned and issues pp. 458-476

Bolisani Ettore, Scarso Enrico, Ipsen Christine, Kirchner Kathrin and Hansen John Paulin

Did the Bubble Burst? The Portuguese Economy During COVID-19 pp. 477-495

Tomé Eduardo, Gromova Elizaveta and Hatch Andrew

The Online Technology Acceptance Model of Generation-Z People in Thailand during COVID-19 Crisis pp. 496-512

Chayomchai Ampol

Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review pp. 514-533

Maulana Noveri

The impact of COVID-19 on consumer behavior in retail banking. Evidence from Romania pp. 534-556

Baicu Claudia Gabriela, Gârdan Iuliana Petronela, Gârdan Daniel Adrian and Epuran Gheorghe

Volume 15, issue 4, 2020

Strategic Management in SMEs and Its Significance for Enhancing the Competitiveness in the V4 Countries - A Comparative Analysis pp. 557-569

Gavurova Beata, Cepel Martin, Belas Jaroslav and Dvorsky Jan

Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets pp. 570-586

Kral Pavol, Janoskova Katarina, Lazaroiu George and Suler Petr

Cause-Related Marketing: Do Managers Understand and Use This Tool? pp. 587-604

Miranda Mafalda M., Susana Silva, Paulo Duarte and Glaser-Segura Daniel

Innovation Indicators and the Innovation Process - Evidence from the European Innovation Scoreboard pp. 605-620

Onea Ioana Alexandra

Determinants of Non-Performing Loans for the EEC Region. A Financial Stability Perspective pp. 621-642

Tatarici Luminita Roxana, Kubinschi Matei Nicolae and Barnea Dinu

Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices pp. 643-663

Savastano Marco and Sorin Anagnoste

The Impact of Competitive Individual School Sports on the Individual’s Future Participation in Competitive Organisational Situations (Based on Empirical Evidence) pp. 664-674

Juhász Tímea, Kálmán Botond and Tóth Arnold

Volume 15, issue 3, 2020

The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context pp. 345-363

Almeida Fernando and Santos José Duarte

Integrating the non-EU immigrants into the EU labour market. An econometric analysis of some of the specific factors pp. 364-380

Nicolescu Andreea Florentina and Drăgan Gabriela

ICT as a factor of destination competitiveness: The case of the republics of former Yugoslavia pp. 381-392

Milićević Snežana, Petrović Jelena and Đorđević Nataša

Will they repay their debt? Identification of borrowers likely to be charged off pp. 393-409

Caplescu Raluca Dana, Panaite Ana-Maria, Pele Daniel Traian and Strat Vasile Alecsandru

Volume 15, issue 2, 2020

Psychological Process, Social and Environmental Influence on Retirement Planning: Malaysian Energy Industry Perspective pp. 134-153

Jais Juraifa Bte and Asokumar Anusha

Exploring the latent variables which support SMEs to become learning organizations pp. 154-171

Bratianu Constantin, Gabriela Prelipcean and Ruxandra Bejinaru

Emerging trends and drivers for knowledge-intensive economy pp. 172-185

Adriana Grigorescu, Zamfir Ana-Maria and Mocanu Cristina

Demand Forecasting of Retail Sales Using Data Analytics and Statistical Programming pp. 186-202

Lalou Panagiota, Ponis Stavros T. and Efthymiou Orestis K.

Significant Aspects of Managing Personnel Risk in the SME Sector pp. 203-218

Kotaskova Anna, Belas Jaroslav, Bilan Yuriy and Ajaz Khan Khurram

Price search behaviour in digital markets – A perspective from Romania pp. 219-235

Vrânceanu Diana-Maria, Claudia Țuclea and Țigu Gabriela

New decision systems in the VUCA world pp. 236-254

Minciu Mihaela, Berar Florin-Aurel and Dobrea Razvan Catalin

The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia pp. 255-274

Edi Purwanto, Deviny July and Mutahar Ahmed M.

Knowledge sharing and innovation capability at both individual and organizational levels: An empirical study from Vietnam’s telecommunication companies pp. 275-301

Nham Tuan Phong, Nguyen Tuyet-Mai, Tran Nam Hoai and Nguyen Hao Anh

Universalism values and organisational citizenship behaviour referring to employee perception of corporate social responsibility pp. 302-325

Stankevičiūtė Živilė and Wereda Wioletta

Achieving innovative firm performance through human capital and the effect of social capital pp. 326-344

Samad Sarminah

Volume 15, issue 1, 2020

The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands pp. 1-16

Alić Adi, Činjarević Merima and Agić Emir

CSR categories and R&D investment: the moderating role of Managerial emotional intelligence pp. 17-37

Ezzi Ferdaws, Jarboui Anis and Zouari-Hadiji Rim

Online Marketing Impact on Micro-Enterprises: An Insight through Visibility in Search Engines pp. 38-58

Kovalenko Artoym and Kuzmenko Yuliya

Factors determining company performance in the IT industry pp. 59-77

Lungu Miruna Florina

Reflection of GDPR by the Czech Population pp. 78-94

Tahal Radek and Formánek Tomáš

The Employer Branding Creation and HR Marketing in Selected Healthcare Service Providers pp. 95-108

Bejtkovský Jiří and Copca Narcis

Motivators and its impacts on job satisfaction in FDI companies - A case study of Eurowindow Vietnam pp. 109-124

Tri Ho Thanh, Ngoc-Tan Nguyen, Gregar Aleš and Pavelkova Drahomira

An analysis of the economic performances of the retail companies in Romania pp. 125-133

Busu Mihail, Vargas Madalina Vanesa and Gherasim Ioan Alexandru

Volume 14, issue 4, 2019

The halo effect of foreign brands on the misclassification of local brands pp. 357-371

Sulhaini Sulhaini, Rinuastuti Baiq Handayani and Sakti Dwi Putra Buana

Leaders in focus: generational differences from a personality-centric perspective pp. 372-385

Bălan Mădălina, Marin Silvia, Mitan Andreea, Pînzaru Florina, Vătămănescu Elena-Mădălina and Alexandra Zbuchea

How authentic leadership promotes individual knowledge sharing: viewing from the lens of COR theory pp. 386-401

Tran Huy Phuong

The Impact of Dynamic Capabilities on Organizational Effectiveness pp. 402-418

Kareem Mohanad Ali and Alameer Alaa Abdulameer Ahmed

Estimating fuel price volatility and spillover effects across different European countries pp. 419-430

Kubinschi Matei, Barnea Dinu and Zlatcu Iuliana

Volume 14, issue 3, 2019

Business Models Innovation for Sustainable Urban Mobility in Small and Medium-Sized European Cities pp. 266-277

Francesco Bellini, Dulskaia Iana, Savastano Marco and D’Ascenzo Fabrizio

Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand pp. 278-291

Ferreira Pedro, Rodrigues Paula and Rodrigues Pedro

Linking CRM capabilities to business performance: a comparison within markets and between products pp. 292-303

Trif Simona-Mihaela, Duțu Cristian and Tuleu Daniela-Liliana

Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase pp. 304-317

Mahdavi Mehdi, Barbosa Belem, Oliveira Zaíla and Chkoniya Valentina

Dematerialization of banking products and services in the digital era pp. 318-337

Hadad Shahrazad and Bratianu Constantin

Possibility of Company Goodwill Valuation: Verification in Slovak and Czech Republic pp. 338-356

Podhorska Ivana, Katarina Valaskova, Stehel Vojtech and Tomas Kliestik

Volume 14, issue 2, 2019

Game mechanics and aesthetics differences for tangible and intangible goods provided via social media pp. 176-187

Haziri Fortesa, Chovancová Miloslava and Fetahu Faton

Predicting overall Staffs’ Creativity and Innovative Work Behavior in Banking pp. 188-202

Tri Ho Thanh, Nga Vo Thi and Sipko Juraj

Creating talent pools through coopetition: a case study on vocational training programs in Romania pp. 203-219

Foerster-Pastor Foerster-Metz Ulrike Stefanie, Golowko Nina, Hell Christian Richard and Marquardt Katrin

Game theory in designing mHealth apps for monitoring hypertension pp. 220-231

Clim Antonio and Zota Răzvan Daniel

The energy union - Perspectives for consolidating the European Union through a common energy market pp. 232-239

Şanta Ana-Maria Iulia

Key anxiety factors for buying an electric vehicle pp. 240-248

Adrian Tantau and Gavrilescu Ileana

An overview of the influence of some macroeconomic variables on public revenues. A panel approach for a sample of European countries pp. 249-265

Mişa Ionuț and Kagitci Meral

Volume 14, issue 1, 2019

Operating performance of SMEs in Thailand after going public pp. 1-13

Laokulrach Marisa

A major boost to the website performance of up-scale hotels in Vietnam pp. 14-30

Vo Nga Thi, Chovancová Miloslava and Tri Ho Thanh

The attitude of consumers towards “Made in Italy” products. An empirical analysis among Italian customers pp. 31-47

Cappelli Lucio, D’ascenzo Fabrizio, Ruggieri Roberto, Rossetti Francesca and Scalingi Alessandra

A critical view on the mainstream theory of economic cycles pp. 48-58

Isaic Radu, Tudor Smirna and Cristian Paun

Financial impact analysis of going public at the Warsaw Stock Exchange: Using Fuzzy Set Theory to understand behaviours of mature companies pp. 59-79

Skalická Martina, Zinecker Marek, Michal Pietrzak, Meluzín Tomáš and Dohnal Mirko

Low risk trading algorithm based on the price cyclicality function for capital markets pp. 80-89

Cristian Pauna

Customer satisfaction under heterogeneous services of different self-service technologies pp. 90-107

Hossain Md Shamim, Zhou Xiaoyan and Rahman Mst Farjana

Competitiveness and sustainable development in public services pp. 108-129

Adriana Grigorescu, Cristina Lincaru, Pîrciog Speranta and Chiţescu Razvan-Ion

The role of tribalism as mediator between employee empowerment and organizational commitment in Yemeni Islamic banking sector pp. 130-149

Emam Ali Salman, Jais Juraifa Bte and Tabash Mosab I.

A correlation analysis of the spot market prices of the Romanian electricity sector pp. 150-162

Mihail Busu, ClodniȚchi Roxana and MureȘan Manuela Liliana

Fiscal management on revenue-based or expenditure-based adjustments: an empirical evidence from EU-Countries pp. 163-175

Bâzgan Ramona-Mihaela