Reflection of GDPR by the Czech Population

Tahal Radek () and Formánek Tomáš
Additional contact information
Tahal Radek: University of Economics, Prague, Czech Republic
Formánek Tomáš: University of Economics, Prague, Czech Republic

Management & Marketing, 2020, vol. 15, issue 1, 78-94

Abstract: Nowadays, personal data is becoming both increasingly relevant and extensively shared over the internet. Individual privacy is often at risk as personal and contact information are a frequent object of commercial transactions. This situation recently triggered the implementation of a new data-protection regulation: General Data Protection Regulation (GDPR). This study analyses privacy protection from the citizens’ and consumers' points of view. The authors apply quantitative methods to primary data sampled from the population of the Czech Republic (aged 15+). Individual willingness to share personal data is evaluated along with the spectrum of situations where such data is requested and along with corresponding GDPR-related individual stances. According to the data analyzed, Czech population perceives GDPR measures as mostly useful yet somewhat bothersome. Also, individuals are not convinced that the regulation could deliver any fundamental changes to processes that involve handling of personal data. In general, respondents feel concerned by the intensification of demands for signing data sharing consents and by similar data processing interactions. However, individual levels of willingness to share various types of personal and contact information are sound and stable.

Keywords: personal data; GDPR; quantitative analysis; Czech population; data protection (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/mmcks-2020-0005 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:manmar:v:15:y:2020:i:1:p:78-94:n:5

DOI: 10.2478/mmcks-2020-0005

Access Statistics for this article

Management & Marketing is currently edited by Alina Mihaela Dima

More articles in Management & Marketing from Sciendo
Bibliographic data for series maintained by Peter Golla ().