Management & Marketing

2015 - 2025

Current editor(s): Alina Mihaela Dima

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Volume 12, issue 4, 2017

Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic pp. 524-539

Formánek Tomáš and Tahal Radek

Spin-off and market share in the Indonesian Islamic banking industry: a difference in difference analysis pp. 540-551

Mohammad Al Arif

Examining obligations to society for QS Stars best ranked universities in social responsibility pp. 551-570

Păunescu Carmen, Drăgan Denisa and Găucă Oana

Transformational leadership and organizational citizenship behavior: Modeling emotional intelligence as mediator pp. 571-590

Majeed Nauman, Ramayah T., Mustamil Norizah, Nazri Mohammad and Jamshed Samia

The efficacy of control environment as fraud deterrence in local government pp. 591-613

Nuswantara Dian Anita, Maulidi Ach and Pujiono

Human resource management practices stimulating knowledge sharing pp. 614-632

Matošková Jana and Směšná Petra

Systems competing for mobile factors: decision making based on hard vs. soft locational factors pp. 633-651

Clodnițchi Roxana

The Europeanisation of Romanian football: What do UEFA country coefficients reveal? pp. 652-673

Roșca Vlad I.

Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study pp. 674-696

Oumar Timothy K., Mang’Unyi Eric E., Govender Krishna K. and Rajkaran Sookdhev

The influence of relationship beliefs on gift giving pp. 697-709

Rai Dipankar, Lin Chien-Wei, Hong JungHwa and Kulick George

Volume 12, issue 3, 2017

Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity pp. 346-360

Washington Macias and Cerviño Julio

The adverse effects of inferior innovations pp. 361-375

Chang Joseph W. and White D. Steven

Investigating the construct validity of quality measures influencing online shopping in a South African context pp. 376-401

Hung-Joubert Yu-ting

The influence of knowledge management “bottleneck” on company’s performance pp. 402-415

Subanidja Steph and Hadiwidjojo Djumilah

Strategies for developing knowledge economy in Romania pp. 416-430

Hadad Shahrazad

Testing music selection automation possibilities for video ads pp. 431-442

Wiesener Oliver

How to succeed in the digital age? Monitor the organizational context, identify risks and opportunities, and manage change effectively pp. 443-455

Fonseca Luis Miguel and Domingues José Pedro

The growth poles and the lagging regions of Romania – a county level approach for 2015 – pp. 456-473

Strat Vasile Alecsandru and Stefan Cristian

Organizational Diversity Commitment: A Web-Based Investigation pp. 474-499

Vasconcelos Anselmo Ferreira

Knowledge strategies aiming to improve the intellectual capital of universities pp. 500-523

Ruxandra Bejinaru

Volume 12, issue 2, 2017

Moral character effects in endorser perception pp. 171-188

Chang Joseph W.

Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication pp. 189-207

Copuš Lukáš and Čarnogurský Karol

Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar pp. 208-221

Zeineddine Cornelia

The impact of nation branding campaigns on country image. Case Study: Romania pp. 222-236

Andrei Anca-Georgiana

Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia pp. 237-251

Singh Dara Singh Karpal and Islam Md. Aminul

Corporate social entrepreneurship versus social intrapreneurship: same idea, different trajectories ? pp. 252-276

Hadad Shahrazad and Cantaragiu Ramona

Corporate and supply chain network governance of third party logistics service providers: Effects on buyers’ intention to continue the relationship pp. 277-296

Salih Börteçine Avci and İsmail İyigün

Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products pp. 297-315

Esmaeilpour Majid and Bahmiary Elahe

Profitability and efficiency evaluation of the financial management of a socio-economic intervention pp. 316-333

Garcia Rosario Cano

The Common Energy Market of the European Union–Challenges and Perspectives pp. 334-345

Şanta Ana-Maria Iulia

Volume 12, issue 1, 2017

A new optimization model for market basket analysis with allocation considerations: A genetic algorithm solution approach pp. 1-11

Heydari Majeed and Yousefli Amir

A review on green supply chain aspects and practices pp. 12-36

Islam Shamimul, Karia Noorliza, Fauzi Firdaus Bin Ahmad and Soliman Mohamed

Comparison of four microfinance markets from the point of view of the effectuation theory, complemented by proposed musketeer principle illustrating forces within village banks pp. 37-48

Hes Tomáš, Sulaiman Haiyan, Bali Chávez Guillermo, Mintah Samuel and Salman Ali

A plea for quality in internship programmes – evidence from the business and administration students’ experience pp. 49-60

Goia Simona, Marinaș Cristian Virgil and Igret Ramona Ștefania

Effect of call-clubs to institute local network effects in mobile telecommunication and its′ implications on brand loyalty pp. 61-77

Karunarathne E. A .C. P and Jing Zhang

Introducing the religio-centric positional advantage to Indonesian small businesses pp. 78-102

Hendar Hendar, Ferdinand Augusti Tae and Nurhayati Tatiek

Sponsorship investments: do they deliver brand awareness for all sponsors? pp. 103-123

Mpolokeng Sephapo Catherine

The Pay-What-You-Want game: What can be learned from the experimental evidence on Dictator and Trust Games? pp. 124-139

Matthias Greiff and Henrik Egbert

The focus of marketing communication efforts of smes within south Africa pp. 140-154

Kallier Safura Mohamed

The importance of international experience for Romanian students in establishing career priorities pp. 155-170

Butum Lavinia

Volume 11, issue 4, 2016

The Influence of Scheduling Style on Assortment Size pp. 553-565

Rai Dipankar, Lin Chien-Wei (Wilson) and Ierlan Magdoleen T.

A review of the empirical literature on Pay-What-You-Want price setting pp. 566-596

Gerpott Torsten J.

Intrapreneurial behavior: an empirical investigation of personality traits pp. 597-609

Muhammad Farrukh, Ying Chong Wei and Mansori Shaheen

The heterogeneous landscape of innovation in female led-businesses – cross-country comparisons pp. 610-623

Filculescu Adina

Managing loyalty through brand image, judgement and feelings for leveraging power brands pp. 624-637

Panda Rajshree and Kapoor Deepa

Volume 11, issue 3, 2016

New business models for state companies in the oil industry pp. 484-497

Adrian Tantau and Khorshidi Mohammadreza

Risk management method for small photovoltaic plants pp. 498-512

Kirova Milena and Velikova Preslava

Effective energy planning for improving the enterprise’s energy performance pp. 512-531

Păunescu Carmen and Blid Laura

Public reactions towards wind energy instalments. Case study: Romania and the Netherlands pp. 532-543

Nichifor Maria Alexandra

Energy security: between markets and sovereign politics pp. 544-552

Dudau Radu and Nedelcu Alexandra Catalina

Volume 11, issue 2, 2016

Sugar in disguise or healthy indulgence: A cross-cultural comparision of the perceptions of dietary vice/virtue bundles pp. 410-430

Jiraporn Napatsorn, Charinsarn Alisara Rungnontarat and Sheridan Michael

Motivational effects of pay dispersion in pay for performance programs implemented in Romanian companies pp. 431-448

Urieşi Sebastian

Trends in the internationalization of European higher education in a convergence perspective pp. 449-457

Dima Alina Mihaela and Vasilache Simona

HR strategy – necessity or fad for business sustainability? pp. 458-469

Ghinea Valentina Mihaela and Moroianu Mădălina

Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand pp. 470-483

Esmaeilpour Majid and Aram Farshad

Volume 11, issue 1, 2016

Brand importance across product categories in the Czech Republic pp. 341-354

Formánek Tomáš and Tahal Radek

Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India pp. 355-370

Chockalingam Senthil Nathan and Isreal Densingh Joshua

Keep calm and carry on: A crisis communication study of Cadbury and McDonalds pp. 371-379

Telang Achyut and Deshpande Amruta

Social networking in Bangladesh: Boon or curse for academic engagement? pp. 380-393

Mouri Dey and Ali Arshad Chowdhury

Regional differences in entrepreneurial perceptions and implications for the Romanian competitiveness policy pp. 394-409

Nicolae Mariana, Ion Irina and Nicolae Elena