Management & Marketing

2015 - 2024

Current editor(s): Alina Mihaela Dima

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The Influence of Scheduling Style on Assortment Size pp. 553-565: Rai Dipankar, Lin Chien-Wei (Wilson) and Ierlan Magdoleen T.
A review of the empirical literature on Pay-What-You-Want price setting pp. 566-596: Gerpott Torsten J.
Intrapreneurial behavior: an empirical investigation of personality traits pp. 597-609: Muhammad Farrukh, Ying Chong Wei and Mansori Shaheen
The heterogeneous landscape of innovation in female led-businesses – cross-country comparisons pp. 610-623: Filculescu Adina
Managing loyalty through brand image, judgement and feelings for leveraging power brands pp. 624-637: Panda Rajshree and Kapoor Deepa

New business models for state companies in the oil industry pp. 484-497: Adrian Tantau and Khorshidi Mohammadreza
Risk management method for small photovoltaic plants pp. 498-512: Kirova Milena and Velikova Preslava
Effective energy planning for improving the enterprise’s energy performance pp. 512-531: Păunescu Carmen and Blid Laura
Public reactions towards wind energy instalments. Case study: Romania and the Netherlands pp. 532-543: Nichifor Maria Alexandra
Energy security: between markets and sovereign politics pp. 544-552: Dudau Radu and Nedelcu Alexandra Catalina

Sugar in disguise or healthy indulgence: A cross-cultural comparision of the perceptions of dietary vice/virtue bundles pp. 410-430: Jiraporn Napatsorn, Charinsarn Alisara Rungnontarat and Sheridan Michael
Motivational effects of pay dispersion in pay for performance programs implemented in Romanian companies pp. 431-448: Urieşi Sebastian
Trends in the internationalization of European higher education in a convergence perspective pp. 449-457: Dima Alina Mihaela and Vasilache Simona
HR strategy – necessity or fad for business sustainability? pp. 458-469: Ghinea Valentina Mihaela and Moroianu Mădălina
Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand pp. 470-483: Esmaeilpour Majid and Aram Farshad

Brand importance across product categories in the Czech Republic pp. 341-354: Formánek Tomáš and Tahal Radek
Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India pp. 355-370: Chockalingam Senthil Nathan and Isreal Densingh Joshua
Keep calm and carry on: A crisis communication study of Cadbury and McDonalds pp. 371-379: Telang Achyut and Deshpande Amruta
Social networking in Bangladesh: Boon or curse for academic engagement? pp. 380-393: Mouri Dey and Ali Arshad Chowdhury
Regional differences in entrepreneurial perceptions and implications for the Romanian competitiveness policy pp. 394-409: Nicolae Mariana, Ion Irina and Nicolae Elena

The impact of brand image fit on attitude towards a brand alliance pp. 270-283: Riley Debra, Charlton Nathalie and Wason Hillary
Testing knowledge sharing effectiveness: trust, motivation, leadership style, workplace spirituality and social network embedded model pp. 284-303: Rahman Muhammad Sabbir, Osman-Gani AAhad M., Momen Md. Abdul and Islam Nazrul
Promises of silent salesman to the FMCG industry: an investigation using linear discriminant analysis approach pp. 304-315: Shekhar Suraj Kushe and Raveendran P.T.
Using CSR to mitigate information asymmetry in the banking sector pp. 316-329: Semenescu Andreea and Curmei Cătălin Valeriu
Youth motivations to watch sports in Indian context: exploring cross-nationality and cross-gender differences pp. 330-340: Yousaf Anish, Bashir Makhmoor and Amin Insha

Examining multi-level effects on corporate social responsibility and irresponsibility pp. 163-184: Mazzei Matthew J., Gangloff Ashley K. and Shook Christoper L.
Analytic hierarchy process analysis for choosing a corporate social entrepreneurship strategy pp. 185-207: Hadad Shahrazad
Students’ perceived risk and investment intention: the effect of brand equity pp. 208-225: Washington Macias, Shirley Espinoza, Lisset Gutiérrez and Regina Rodríguez
Demonstrating a lack of brand/cause effects on point of sale donations pp. 226-243: Coleman Joshua T. and Peasley Michael C.
A study of interaction of materialism and money attitude and its impact on car purchase pp. 245-269: Rimple Manchanda, Srikant Manchiraju, Naseem Abidi and Jitendra Mishra

What is materialism? Testing two dominant perspectives on materialism in the marketing literature pp. 89-102: Manchiraju Srikant and Krizan Zlatan
Customer love: Research on the ranking of food and beverage locations pp. 103-117: Bahar Türk and Aysel Erciş
Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market pp. 118-131: Ovidiu Moisescu
Perceived justice and recovery satisfaction: the moderating role of customer-perceived quality pp. 132-147: Jha Subhash and Balaji M.S.
Factors influencing consumers’ light commercial vehicle purchase intention in a developing country pp. 148-162: Kemal Çelik, Erkan Oktay, Muhsin Doğan Ebül and Ömer Özhancı

Guest Editorial pp. 1-2: Adrian Tantau
Romania needs a strategy for thermal energy pp. 3-11: Leca Aureliu
Energy efficiency model for small/medium geothermal heat pump systems pp. 12-33: Staiger Robert and Adrian Tantau
Factors of impact on the evolution of electricity markets from renewable energy sources: a comparison between Romania and Germany pp. 34-52: Roxana Clodnițchi and Chinie Alexandra Cătălina
Sustainable business models for wind and solar energy in Romania pp. 53-62: Maria Nichifor
The need of a win-win regulation regarding the harmonization of advantages for the renewable energy sector and the concerns about the environment pp. 63-73: Moraru Dan
German enterprises and the changes in energy economics due to increased concerns regarding environmental sustainability pp. 74-91: Weber Gregor