Management & Marketing

2015 - 2024

Current editor(s): Alina Mihaela Dima

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Volume 13, issue 4, 2018

Relative fixed Internet connection speed experiences as antecedents of customer satisfaction and loyalty: An empirical analysis of consumers in Germany pp. 1150-1173

Gerpott Torsten J.

Enhancing the organizational citizenship behavior for the environment: the roles of green training and organizational culture pp. 1174-1189

Pham Nhat Tan, Q Phan, Tučková Zuzana, Vo Nga and Nguyen Lien H.L.

Mapping the interactions between the stakeholders of the circular economy ecosystem applied to the textile and apparel sector in Romania pp. 1190-1209

Staicu Daniela and Pop Oana

The impact of Digital Platforms on Business Models: an empirical investigation on innovative start-ups pp. 1210-1225

Ruggieri Roberto, Savastano Marco, Scalingi Alessandra, Bala Dorina and D’Ascenzo Fabrizio

Romanian immigrants and the inflows of foreign direct investment towards Romania pp. 1226-1241

Monica Roman and Strat Vasile Alecsandru

Technology acceptance model in e-commerce segment pp. 1242-1256

Fedorko Igor, Radovan Bacik and Gavurova Beata

The role of Romanian social enterprises in the alleviation of poverty and social exclusion pp. 1257-1275

Argatu Ruxandra

Rethinking the state-market relations in the New Age of development pp. 1276-1288

Dobrescu Paul and Durach Flavia

Volume 13, issue 3, 2018

Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity pp. 1014-1034

Tran Thu, Moritaka Masahiro, Liu Ran and Fukuda Susumu

Business impact analysis for business continuity: Evidence from Romanian enterprises on critical functions pp. 1035-1050

Păunescu Carmen, Popescu Mihaela Cornelia and Blid Laura

Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach pp. 1051-1063

Kwarteng Michael Adu, Pilík Michal and Juřičková Eva

Mapping higher education for sustainable development in Portugal pp. 1064-1075

Fonseca Luis Miguel, Portela Ana Rita, Duarte Beatriz, Queirós João and Paiva Luis

Sectoral variations in market orientation and performance among small service firms in Botswana pp. 1076-1088

Jaiyeoba Olumide, Iwu Chux Gervase and Marandu Edward

The geographic distribution of Knowledge Economy (KE) within the European Union (EU) pp. 1089-1107

Hadad Shahrazad

Factors of communication mix on social media and their role in forming customer experience and brand image pp. 1108-1118

Radovan Bacik, Richard Fedorko, Nastisin Ludovit and Gavurova Beata

Assessing students’ entrepreneurial skills needed in the Knowledge Economy pp. 1119-1132

Ruxandra Bejinaru

Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context pp. 1133-1149

Bejtkovský Jiří

Volume 13, issue 2, 2018

Use of scenario development and personal learning environment and networks (PLE&N) to support curriculum co-creation pp. 848-858

Tsui Eric and Dragicevic Nikolina

Intellectual capital research and practice: 7 myths and one golden rule pp. 859-879

Bratianu Constantin

Openness to co-creation as a method of reducing the complexity of the environment and dynamizing companies’ competitive advantages pp. 880-896

Adamik Anna, Nowicki Michał and Szymańska Katarzyna

Cultural heritage markets: are traders traitors? Winners and losers from cross-border shifts of historical artefacts pp. 897-912

Jora Octavian-Dragomir, Apăvăloaei Matei-Alexandru and Mihaela Iacob

Attitude toward innovativeness based on personality traits in the SME sector. Czech Republic case study pp. 913-928

Kozubíková Ludmila, Čepel Martin and Zlámalová Monika

Gazelles in services: what are the specifics of their existence in Slovakia? pp. 929-945

Kubičková Viera, Krošláková Monika, Michálková Anna and Benešová Dana

Modeling systems thinking in action among higher education leaders with fuzzy multi-criteria decision making pp. 946-965

Shukla Divya

Salespeople’s innovativeness: a driver of sales performance pp. 966-984

Ferdinand Augusty Tae and Wahyuningsih Wahyuningsih

Board independence, earnings management and the moderating effect of family ownership in Jordan pp. 985-994

Idris Mohammed, Siam Yousef Abu and Nassar Mahmoud

Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace pp. 996-1013

Stamule Stere

Volume 13, issue 1, 2018

Customer trust as mediator in the creation of customer relationship intention pp. 710-729

Dimyati Mohamad and Subagio N. Ari

Factors differentiating between concentric and sprinkled multiple-patronage shoppers in Kuwait pp. 730-747

Aldousari Abdullah A. and Elsayed Ismail M.

Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery stores pp. 748-760

Bhat Ishfaq Hussain and Singh Sapna

Non-performing loans decision making in the Romanian banking system pp. 761-776

Pop Ionuț-Daniel, Chicu Nicoleta and Răduțu Andrei

Mediating role of meaningful work between resources and work engagement in Bangladesh’s private banks pp. 777-795

Nawrin Rubaba

Motivational factors for educational tourism: marketing insights pp. 796-811

Harazneh Ibrahim, Al-Tall Raad Meshall, Al-Zyoud Mohammad Fahmi and Abubakar A. Mohammed

Tourism industry in the new member states. Key countries and destinations pp. 812-830

Ana Maria-Irina

The need for digital and soft skills in the Romanian business service industry pp. 831-847

Foerster-Pastor Foerster-Metz Ulrike Stefanie and Golowko Nina

Volume 12, issue 4, 2017

Socio-demographic and lifestyle determinants of loyalty program participation in the Czech Republic pp. 524-539

Formánek Tomáš and Tahal Radek

Spin-off and market share in the Indonesian Islamic banking industry: a difference in difference analysis pp. 540-551

Al Arif M. Nur Rianto

Examining obligations to society for QS Stars best ranked universities in social responsibility pp. 551-570

Păunescu Carmen, Drăgan Denisa and Găucă Oana

Transformational leadership and organizational citizenship behavior: Modeling emotional intelligence as mediator pp. 571-590

Majeed Nauman, Ramayah T., Mustamil Norizah, Nazri Mohammad and Jamshed Samia

The efficacy of control environment as fraud deterrence in local government pp. 591-613

Nuswantara Dian Anita, Maulidi Ach and Pujiono

Human resource management practices stimulating knowledge sharing pp. 614-632

Matošková Jana and Směšná Petra

Systems competing for mobile factors: decision making based on hard vs. soft locational factors pp. 633-651

Clodnițchi Roxana

The Europeanisation of Romanian football: What do UEFA country coefficients reveal? pp. 652-673

Roșca Vlad I.

Exploring the e-CRM – e-customer- e-loyalty nexus: a Kenyan commercial bank case study pp. 674-696

Oumar Timothy K., Mang’Unyi Eric E., Govender Krishna K. and Rajkaran Sookdhev

The influence of relationship beliefs on gift giving pp. 697-709

Rai Dipankar, Lin Chien-Wei, Hong JungHwa and Kulick George

Volume 12, issue 3, 2017

Trademark dilution: comparing the effects of blurring and tarnishment cases over brand equity pp. 346-360

Washington Macias and Cerviño Julio

The adverse effects of inferior innovations pp. 361-375

Chang Joseph W. and White D. Steven

Investigating the construct validity of quality measures influencing online shopping in a South African context pp. 376-401

Hung-Joubert Yu-ting

The influence of knowledge management “bottleneck” on company’s performance pp. 402-415

Subanidja Steph and Hadiwidjojo Djumilah

Strategies for developing knowledge economy in Romania pp. 416-430

Hadad Shahrazad

Testing music selection automation possibilities for video ads pp. 431-442

Wiesener Oliver

How to succeed in the digital age? Monitor the organizational context, identify risks and opportunities, and manage change effectively pp. 443-455

Fonseca Luis Miguel and Domingues José Pedro

The growth poles and the lagging regions of Romania – a county level approach for 2015 – pp. 456-473

Strat Vasile Alecsandru and Stefan Cristian

Organizational Diversity Commitment: A Web-Based Investigation pp. 474-499

Vasconcelos Anselmo Ferreira

Knowledge strategies aiming to improve the intellectual capital of universities pp. 500-523

Ruxandra Bejinaru

Volume 12, issue 2, 2017

Moral character effects in endorser perception pp. 171-188

Chang Joseph W.

Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication pp. 189-207

Copuš Lukáš and Čarnogurský Karol

Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar pp. 208-221

Zeineddine Cornelia

The impact of nation branding campaigns on country image. Case Study: Romania pp. 222-236

Andrei Anca-Georgiana

Validating an instrument for measuring brand equity of CSR driven organizations in Malaysia pp. 237-251

Singh Dara Singh Karpal and Islam Md. Aminul

Corporate social entrepreneurship versus social intrapreneurship: same idea, different trajectories ? pp. 252-276

Hadad Shahrazad and Cantaragiu Ramona

Corporate and supply chain network governance of third party logistics service providers: Effects on buyers’ intention to continue the relationship pp. 277-296

Salih Börteçine Avci and İsmail İyigün

Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products pp. 297-315

Esmaeilpour Majid and Bahmiary Elahe

Profitability and efficiency evaluation of the financial management of a socio-economic intervention pp. 316-333

Garcia Rosario Cano

The Common Energy Market of the European Union–Challenges and Perspectives pp. 334-345

Şanta Ana-Maria Iulia

Volume 12, issue 1, 2017

A new optimization model for market basket analysis with allocation considerations: A genetic algorithm solution approach pp. 1-11

Heydari Majeed and Yousefli Amir

A review on green supply chain aspects and practices pp. 12-36

Islam Shamimul, Karia Noorliza, Fauzi Firdaus Bin Ahmad and Soliman Mohamed

Comparison of four microfinance markets from the point of view of the effectuation theory, complemented by proposed musketeer principle illustrating forces within village banks pp. 37-48

Hes Tomáš, Sulaiman Haiyan, Bali Chávez Guillermo, Mintah Samuel and Salman Ali

A plea for quality in internship programmes – evidence from the business and administration students’ experience pp. 49-60

Goia Simona, Marinaș Cristian Virgil and Igret Ramona Ștefania

Effect of call-clubs to institute local network effects in mobile telecommunication and its′ implications on brand loyalty pp. 61-77

Karunarathne E. A .C. P and Jing Zhang

Introducing the religio-centric positional advantage to Indonesian small businesses pp. 78-102

Hendar Hendar, Ferdinand Augusti Tae and Nurhayati Tatiek

Sponsorship investments: do they deliver brand awareness for all sponsors? pp. 103-123

Mpolokeng Sephapo Catherine

The Pay-What-You-Want game: What can be learned from the experimental evidence on Dictator and Trust Games? pp. 124-139

Matthias Greiff and Henrik Egbert

The focus of marketing communication efforts of smes within south Africa pp. 140-154

Kallier Safura Mohamed

The importance of international experience for Romanian students in establishing career priorities pp. 155-170

Butum Lavinia