Success Factors and Limitations of Efficient Internal Communication

Tworzydło Dariusz ()
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Tworzydło Dariusz: Institute for Information Society Development, Szczecin, Poland

Marketing of Scientific and Research Organizations, 2015, vol. 15, issue 1, 47-58

Abstract: The article covers the key issues of internal communication within an organization. It highlights the benefits of implementation of transparent communication principles for a company. It identifies objectives and presents selected communication tools. In the article, also guidelines for carrying out research in the context of development of an internal communication strategy can be found. Selected research areas of the process of planning and implementation of strategic assumptions have been presented. Factors limiting effective implementation of an internal communication strategy have been discussed.

Keywords: public relations; internal communication; PR; relations; strategy; research; image (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:15:y:2015:i:1:p:47-58:n:4

DOI: 10.14611/minib.15.01.2015.04

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