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Marketing of Scientific and Research Organizations

2015 - 2017

Current editor(s): Witold Wiśniowski

From De Gruyter Open
Series data maintained by Peter Golla ().

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Volume 25, issue 3, 2017

External Image of a University Playing the Role of an Employer and the Gender of Potential Young Employees pp. 1-17 Downloads
Baruk Agnieszka Izabela and Goliszek Anna
Marketing Aspects of Consolidation of Higher Education Institutions pp. 19-40 Downloads
Walczak Jan
Marketing Determinants of the Choice of Field Of Studies pp. 41-57 Downloads
Kucharski Michał, Szopa Romuald and Halemba Piotr
Model of Cooperation between Science and Industry (S2B – Science to Business) in the Area of Improving the Conditions of Work – Experiences of the Central Institute for Labour Protection – National Research Institute pp. 59-79 Downloads
Brzozowski Alfred
Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process pp. 81-101 Downloads
Zehner Brad and Pletcher Gary
Innovation in Social-Economic Development in Poland. Research Institutes as Entities and Contractors of Innovative Activities in Poland pp. 103-115 Downloads
Barcikowska Renata
Cloud Computing Application For Romanian Smes pp. 117-133 Downloads
Pistol Luminiţa, Bucea-Manea Ţoniș Rocsana and Bucea-Manea Ţoniș Radu
The Role of Knowledge Management in Mobile Marketing pp. 135-155 Downloads
Łukowski Wojciech

Volume 24, issue 2, 2017

Possibilities and limitations of using the customer experience management concept by universities pp. 1-14 Downloads
Waśkowski Zygmunt
Innovative enterprises operating in the Member States of the European Union pp. 15-39 Downloads
Baruk Jerzy
Social media as a source of market information pp. 41-58 Downloads
Kubiak Tomasz
Factors determining effective cooperation of companies with scientific-research units pp. 59-80 Downloads
Mikosik Piotr
The image of a research institution as an important element in shaping the level of competitiveness of the organisation pp. 81-103 Downloads
Świeczak Witold
The impact of leadership styles on innovation management pp. 105-136 Downloads
Łukowski Wojciech

Volume 23, issue 1, 2017

HR Excellence in Research as an Attribute of Scientific Institutions′ Competitiveness pp. 1-20 Downloads
Jarosławska-Sobór Sylwia
Traineeships Industrial and Professional Practice as Effective Mechanism of Marketing of the Scientific and Research Institute pp. 21-36 Downloads
Szafran Krzysztof
The Cooperation Between Universities as a Way to Build Strong Business and Scientific Units pp. 37-52 Downloads
Peszko Kamila
Lecturers as an Element of Higher Education Marketing pp. 53-77 Downloads
Pluta-Olearnik Mirosława
Outer Image of University in the Role of Employer as the Base of Segmentation of Young Potential Employees pp. 79-95 Downloads
Baruk Agnieszka Izabela and Goliszek Anna
Marketing Communication of Airports as a Factor Determining the Choice of Airport by Polish and Foreign Passengers pp. 97-126 Downloads
Spyra Zbigniew and Witczak Olgierd

Volume 22, issue 4, 2016

Building a Platform for Scientific-Research Cooperation under Circumstances of Realized Asymmetry of Potential pp. 1-14 Downloads
Wiśniowski Witold
Public Financing of Research Projects in Poland — Its Image and Consequences? pp. 15-40 Downloads
Feldy Marzena
Marketing Activities in the Area of Micronization Services pp. 41-52 Downloads
Sołtysik Barbara, Pyśniak Weronika and Pysz Marzena
Crisis Management Procedures and Tools Based On Qualitative Research pp. 53-66 Downloads
Tworzydło Dariusz
Cooperation of a University with Business Practice pp. 67-89 Downloads
Sojkin Bogdan and Michalak Sylwia
Transmedia Marketing and Re-Invention of Public Relations pp. 91-101 Downloads
Jakus Dalibor and Zubcić Krešimir
Use of Content Marketing Strategy Tools in the Polish Research Institutes pp. 103-134 Downloads
Świeczak Witold

Volume 21, issue 3, 2016

Perception of the University as an Employer Among Young Potential Employees pp. 1-17 Downloads
Baruk Agnieszka Izabela
A Platform for Quality Management in Research Institutes (Part II) pp. 19-41 Downloads
Klembalska Agnieszka
Business Model in Research-Development Activity pp. 43-77 Downloads
Koszałka Jerzy
The Role of Knowledge in the Processes of Creating and Implementing Innovations pp. 79-103 Downloads
Curie-Skłodowska Maria
Lead Generation Strategy as a Multichannel Mechanism of Growth of a Modern Enterprise pp. 105-140 Downloads
Świeczak Witold Ś and Łukowski Wojciech
Research Institutes In Poland — Evaluation of Their Place and Role in Innovative Politics in Poland pp. 141-154 Downloads
Barcikowska Renata

Volume 20, issue 2, 2016

Relational Benefits and Quality of Relation — Towards Understanding of the Ties Between Science and Business pp. 1-15 Downloads
Grzegorczyk Małgorzata
Technology Creates 21St Century Wealth — Processes, Problems, and Prognosis pp. 17-38 Downloads
Zehner William Bradley, Williams Craig and Pletcher Gary
Quality Management Platform in Research Institutes (Part 1) pp. 39-55 Downloads
Klembalska Agnieszka
Place of Research and Development Activity in the Development Policy of Enterprises pp. 57-77 Downloads
Baruk Jerzy
Public Relations — The Tools for Unilateral Communication and Dialogue on the Internet pp. 79-90 Downloads
Tworzydło Dariusz

Volume 19, issue 1, 2016

The Role of Research Staff in Marketing Communication at the Institute of Logistics and Warehousing pp. 1-20 Downloads
Niemczyk Aleksander
Marketing Strategies and Tactics an a Period of Recession pp. 21-32 Downloads
Avlonitis George J.
The Role of University Marketing in Shaping Innovation Awareness pp. 33-58 Downloads
Białoń Lidia and Werner Emilia
Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy pp. 59-94 Downloads
Redler Joern
Work Perceiving by Employees and Its Consequences pp. 95-116 Downloads
Baruk Agnieszka Izabela
Building Scientific Institution’s Brand with Online Instruments pp. 117-129 Downloads
Mróz-Gorgoń Barbara and Całka Aleksandra

Volume 18, issue 4, 2015

Reputation Management for Scientific Organisations — Framework Development and Exemplification pp. 1-35 Downloads
Morschheuser Petra and Redler Joern
Internet Website as a Tool of Communication in Scientific Institutions pp. 37-76 Downloads
Feldy Marzena
The Internationalisation of Marketing in the Education and Research Sector pp. 77-95 Downloads
Pluta-Olearnik Mirosława
Marketing Innovations as a Source of Competitive Advantage of the Universities pp. 97-114 Downloads
Waśkowski Zygmunt and Jasiulewicz Anna
Challenges Facing the Marketing of Scientific and Research Institutes pp. 115-128 Downloads
Sojkin Bogdan
Creating Marketing Strategies for Higher Education Institutions pp. 129-145 Downloads
Białoń Lidia
Science and Business Cooperation. Barriers in Poland Within the Context of Selected European and North American Countries pp. 147-164 Downloads
Trzmielak Dariusz
Page updated 2017-11-01