Marketing of Scientific and Research Organizations

2015 - 2025

Current editor(s): Witold Wiśniowski

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Volume 37, issue 3, 2020

Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications pp. 1-16

Jasiulewicz Anna and Waśkowski Zygmunt

Groups on Facebook as a Marketing Tool pp. 17-32

Lupa-Wójcik Iwona

Online Marketing Communication of Polish National Art Museums in Comparison to Selected European Museums pp. 33-50

Śmiałowicz Katarzyna

The Various Models of Marketing Audit pp. 51-72

Hadrian Piotr

Google Ads Campaigns in Promotional Activities of Theaters pp. 73-86

Szymański Grzegorz

Volume 36, issue 2, 2020

Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets pp. 1-18

Gorynska-Goldmann Elzbieta and Gazdecki Michał

Consumers Towards Sustainable Food Consumption pp. 19-30

Maciejewski Grzegorz

Informative Value of Packaging as a Determinant of Food Purchase pp. 31-44

Ankiel Magdalena and Grzybowska-Brzezińska Mariola

Diversification of Customer Shopping Styles as a Result of Changes in the Weekly Work Schedules of Retail Outlets pp. 45-60

Cyrek Piotr

Wearable Technology in the Perception of Young Consumers pp. 61-76

Gregor Bogdan and Gwiaździński Emilian

Customer Loyalty on the Insurance Services Market in Poland pp. 77-89

Nowotarska-Romaniak Beata

Volume 35, issue 1, 2020

Job Expectations and Satisfaction Among Scientists pp. 1-28

Feldy Marzena and Bojko Marta

Determinants of Building Image and Reputation of University Towards Its Stakeholders pp. 29-56

Gołata Krzysztof and Sojkin Bogdan

The Use of Social Media by Technology Transfer Offices in Marketing Communications pp. 57-72

Milczarek Sławomir

Evaluation of on-Line Marketing Communication of Scientific Units in the Context of Its Cooperation with Companies from the Lodz Region pp. 73-92

Milczarek Sławomir and Grębosz-Krawczyk Magdalena

Material Work Environment and Work Comfort in the Opinions of University Employees pp. 93-108

Syper-Jędrzejak Marzena

Methods of Measuring the Effects of Public Relations Activities Applied by PR Specialists in their Professional Work pp. 109-129

Szuba Przemysław and Tworzydło Dariusz

Volume 34, issue 4, 2019

New Generations of Students from the Perspective of Value Co-Creation at University pp. 1-19

Pluta-Olearnik Mirosława

Automation Marketing in Research Unit — Real Value or Effectiveness Fantasy pp. 21-42

Jarosławska-Sobór Sylwia, Dulewski Mateusz and Wasilewski Filip

Multidisciplinary Project of Historical Aircraft Virtual Reconstructions as a Way of Popularizing Science pp. 43-64

Szafran Krzysztof and Kramarski Ireneusz

Social Media as a Source of Information About Universities Among Candidates for Studies pp. 65-88

Stachowiak-Krzyżan Magda

Volume 33, issue 3, 2019

Financial aspects of research and development policy in the European Union pp. 1-26

Baruk Jerzy

Reasons of Polish young potential employees’ interest In a university as the employer vr perceiving its employees pp. 27-51

Baruk Agnieszka Izabela

Will the use of Virtual Reality Lead to a Revolution in Marketing Communication? pp. 53-69

Szymczak Anna

Innovative Behavior of the Poznań Agglomeration Inhabitants in the Transport Services Market pp. 71-98

Sojkin Bogdan and Michalak Szymon

Volume 32, issue 2, 2019

Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm pp. 1-26

Doss Daniel Adrian, Henley Russ, Hong Qiuqi and Pickett Trey

Outdoor Advertising as an Element Strengthening the Recruitment Campaigns of Universities pp. 27-50

Rachwał Helena

How can we attract and keep young talents in the science sector? Work satisfaction and the inclination to change your workplace pp. 51-76

Feldy Marzena

Marketing for Science Based Organizations Perspectives and Questions pp. 77-106

Zehner William Bradley and Zehner Jacquelyn Anne

Building a Strategy for the Development of a University using the Methodology of Strategic Sessions on the Example of the Academy of Fine Arts in Łódź pp. 108-130

Mikosik Piotr

Associations with the University as an Employer in the Years 2016–2019 — Young Potential Employees Perspective pp. 131-151

Baruk Agnieszka Izabela

Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region pp. 153-173

Milczarek Sławomir and Grębosz-Krawczyk Magdalena

Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality pp. 175-205

Hanjaya S.T. Markun, Kenny S. Kom and Gunawan S.S. S.E. Freddy

The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations pp. 207-229

Baruk Agnieszka Izabela and Goliszek Anna

Volume 31, issue 1, 2019

Conditions and Directions of Marketing Activities in Polish Research Institutes pp. 1-20

Maślanka Marlena Elżbieta

Information needs of Trade Fair Visitors — A Survey of the Participants of Kompozyt-Expo 2018 and Fastener Poland pp. 21-39

Proszowska Anita

Science–Business Relations in the Opinion of University Employees. Expectations Versus Reality pp. 41-62

Jacuński Michał

The Significance of Direct Contacts in the Process of Building Relations with Student Candidates pp. 63-82

Mruk-Tomczak Dobrosława

The use of Social Media by Young Consumers in Purchasing Processes pp. 84-108

Stachowiak-Krzyżan Magda

The Role of Crisis Prevention from the Perspective of the Biggest Polish Companies and Public Relations Agencies on the Basis of Expert Research pp. 109-130

Tworzydło Dariusz and Szuba Przemysław

Influencers as Support for Public Relations Campaigns pp. 131-150

Tworzydło Dariusz, Życzyński Norbert and Wajda Marek

E-Marketing Campaign for a University. Case Study pp. 151-172

Tarczydło Beata and Miłoń Joanna

The Possibility of Overcoming Barriers in International Cooperation in the Area of R&D from the Point of View of a Research Unit, Based on the Example of the Institute of Aviation pp. 173-188

Wyka Sylwester

Volume 30, issue 4, 2018

Determinants of Student Governments’ Promotional Activity pp. 1-18

Bryk Justyna and Gębarowski Marcin

The 5I Formula for Successful Staffing of Scientific and Research Organizations pp. 19-34

Zehner William Bradley and Zehner Jacquelyn Anne

Expectations of Students Towards The Didactic Staff as Factors Conditioning the Improvement of The University’s Relational Capital pp. 35-56

Adamska Małgorzata

Utilization of Integrated Marketing Communication for The Introduction of a New Brand to the Market. Case Study of “Eko Patrol” of The Central Mining Institute pp. 57-74

Jarosławska-Sobór Sylwia and Dulewski Mateusz

Marketing Orientation of Scientific-Research Units as Support For The Process of Commercialization of R&D Results pp. 75-90

Walasik Marzena

Student as a Beneficiary of Internship Programs Funded by the European Union pp. 91-114

Sojkin Bogdan and Michalak Sylwia

Experiential Marketing, Interactivity and Gamification — Differences and Similarities Among the World-Trends pp. 115-136

Pacsi Diána and Szabó Zoltán

The Measurement and Evaluation of PR Communication pp. 137-156

Jakus Dalibor

Dependent Market Economies and Hierarchical Market Economies and their National Innovation Systems: The Case of Poland and Mexico pp. 157-184

Saucedo-Acosta Edgar J., Romero María Teresa Montalvo and Valdés Luis Fernando Villafuerte