The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations

Baruk Agnieszka Izabela () and Goliszek Anna ()
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Baruk Agnieszka Izabela: Lodz University of Technology, Faculty of Management and Production Engineering Department of Management Systems and Innovations, Institute of Innovation and Marketing
Goliszek Anna: University of Life Sciences in Lublin, Department of Management and Marketing

Marketing of Scientific and Research Organizations, 2019, vol. 32, issue 2, 207-229

Abstract: The article has a theoretical and empirical character. Identifying the internal structure of reasons of lack of Polish young potential employees’ interest in universities as employers was the main goal of this paper. To prepare its theoretical part the method of cognitive-critical analysis of world literature on marketing and management was applied. The results of this analysis show that the aspects connected with the mentioned reasons have not been studied yet. The more the opinions about the way of perception of universities’ employees in the comparison of other organizations’ employees have not been taken into account in the analysis. So one can talk about the existence of a cognitive gap and an empirical gap in this scope. Striving to reduce these gaps the empirical studies were conducted. The research covered representatives of Polish young potential employees. Gathered primary data were statistically analysed applying the following research methods and tests: exploratory factor analysis and Kruskal-Wallis test. The results of these analyses show that the opinions on relative perception of universities’ employees decide about differences in the structure of reasons of lack of interest in universities as employers. But the mentioned opinions are the element differentiating in a statistically significant way only one reason.

Keywords: employee; potential employee; employer; university; perceiving; image (search for similar items in EconPapers)
JEL-codes: M31 M54 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:32:y:2019:i:2:p:207-229:n:9

DOI: 10.2478/minib-2019-0036

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