Marketing of Scientific and Research Organizations

2015 - 2025

Current editor(s): Witold Wiśniowski

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Perception of the University as an Employer Among Young Potential Employees pp. 1-17: Baruk Agnieszka Izabela
A Platform for Quality Management in Research Institutes (Part II) pp. 19-41: Klembalska Agnieszka
Business Model in Research-Development Activity pp. 43-77: Koszałka Jerzy
The Role of Knowledge in the Processes of Creating and Implementing Innovations pp. 79-103: Curie-Skłodowska Maria
Lead Generation Strategy as a Multichannel Mechanism of Growth of a Modern Enterprise pp. 105-140: Świeczak Witold Ś and Łukowski Wojciech
Research Institutes In Poland — Evaluation of Their Place and Role in Innovative Politics in Poland pp. 141-154: Barcikowska Renata

Relational Benefits and Quality of Relation — Towards Understanding of the Ties Between Science and Business pp. 1-15: Grzegorczyk Małgorzata
Technology Creates 21St Century Wealth — Processes, Problems, and Prognosis pp. 17-38: Zehner William Bradley, Williams Craig and Pletcher Gary
Quality Management Platform in Research Institutes (Part 1) pp. 39-55: Klembalska Agnieszka
Place of Research and Development Activity in the Development Policy of Enterprises pp. 57-77: Baruk Jerzy
Public Relations — The Tools for Unilateral Communication and Dialogue on the Internet pp. 79-90: Tworzydło Dariusz

The Role of Research Staff in Marketing Communication at the Institute of Logistics and Warehousing pp. 1-20: Niemczyk Aleksander
Marketing Strategies and Tactics an a Period of Recession pp. 21-32: Avlonitis George J.
The Role of University Marketing in Shaping Innovation Awareness pp. 33-58: Białoń Lidia and Werner Emilia
Brand Alliance. Building Block for Scientific Organisations’ Marketing Strategy pp. 59-94: Redler Joern
Work Perceiving by Employees and Its Consequences pp. 95-116: Baruk Agnieszka Izabela
Building Scientific Institution’s Brand with Online Instruments pp. 117-129: Mróz-Gorgoń Barbara and Całka Aleksandra

Reputation Management for Scientific Organisations — Framework Development and Exemplification pp. 1-35: Morschheuser Petra and Redler Joern
Internet Website as a Tool of Communication in Scientific Institutions pp. 37-76: Feldy Marzena
The Internationalisation of Marketing in the Education and Research Sector pp. 77-95: Pluta-Olearnik Mirosława
Marketing Innovations as a Source of Competitive Advantage of the Universities pp. 97-114: Waśkowski Zygmunt and Jasiulewicz Anna
Challenges Facing the Marketing of Scientific and Research Institutes pp. 115-128: Sojkin Bogdan
Creating Marketing Strategies for Higher Education Institutions pp. 129-145: Białoń Lidia
Science and Business Cooperation. Barriers in Poland Within the Context of Selected European and North American Countries pp. 147-164: Trzmielak Dariusz

Recommending Scientific Organization by Employees as the Example of Their Prosumer Activity pp. 1-21: Baruk Agnieszka Izabela
Exploring the Value of Social Entrepreneurship Seen as Economic and Social Innovation Driver in the Private Sector pp. 23-36: Fotea Oana-Maria
The Role of Personnel Marketing in the Process of Building Corporate Social Responsibility Strategy of a Scientific Unit pp. 37-53: Jarosławska-Sobór Sylwia
Knowledge Management in R&D Centres, in the Field of Biomedicine, Using Contemporary Information and Communication Technology and the Methodology of Continuous Improvement pp. 55-102: Depta Ryszard
Role of a Technology Transfer Platform in Commercialization of Research Results pp. 103-119: Walasik Marzena
Innovation Activity Management in Scientific and Research and Development Organizations pp. 121-145: Curie-Skłodowska Maria

Style of Management and Chosen Sentiments and Attitudes Among Employees of Scientific Organizations pp. 1-18: Baruk Agnieszka Izabela
Selected Indicators for Evaluating the Effectiveness of Marketing Communication pp. 19-32: Olejniczak Aneta and Tomorad Darko
The Significance of a University for the Development of Local Administration on the Example of Polkowice, One of the Richest Communes in Poland pp. 33-66: Walczak Jan
How to Effectively Promote Universities and Research Institutes in the Network? Psychological Mechanisms of E-Marketing Effectiveness pp. 67-90: Wolski Karol
Visual Identity and Rebranding pp. 91-119: Wrona Katarzyna

The Position of Marketing in a Contemporary Organization — Character of Changes pp. 1-17: Pluta-Olearnik Mirosława
Determinant Factors of the Marketing Activity of Scientific and Research Institutions pp. 19-32: Sojkin Bogdan
The Utilization of the Concept of Relationship Marketing in the Process of Building the Ties of a University with External Stakeholders pp. 33-45: Waśkowski Zygmunt
Success Factors and Limitations of Efficient Internal Communication pp. 47-58: Tworzydło Dariusz
Marketing-Sales Interface and Organizational Competitiveness pp. 59-76: Avlonitis George J. and Lionakis Konstantinos