Marketing of Scientific and Research Organizations

2015 - 2025

Current editor(s): Witold Wiśniowski

From Paradigm
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Volume 58, issue 4, 2025

Managing National and European R&D Projects in the Rail Sector: A Case Study of Research Project Management and Science-Industry Collaboration pp. 1-17

Barcikowska Renata Maria

Electronic Word-of-Mouth, Organizational Justice, and the Distributed Formation of Reputation in Scientific and Research Organizations pp. 18-34

Nall LaKeshia, Zinko Robert, Ford Audria and Ballentine Wayne

Bridging Academic Research and Application: Competency Asymmetries as a Barrier to Technology Transfer in Poland pp. 35-62

Muda Rafał, Flaga Rafał Sławomir, Flaga Agnieszka Marta and Kos Anna

Volume 57, issue 3, 2025

Technology Infrastructures as Enablers of Absorptive Capacity: Evidence from of SMEs in the EU and Poland pp. 1-23

Kardas Marcin

From the European Framework for Science Diplomacy to Practice: A Policy Review and Implementation Roadmap for Research Organizations pp. 24-38

Jezersek Turnes Jadranka

From Innovation to Adoption: A Narrative Scoping Review of DefenceTech Ecosystems, Startups, and Dual-Use Acceleration Mechanisms pp. 39-67

Leshchenko Yelyzaveta and Pelc Justyna

From Prototype to Implementation in Dual-Use Krakow Technology Park as a Facilitator and an Intermediary for Implementation pp. 67-79

Józefowski Bartosz

Volume 56, issue 2, 2025

Artificial Intelligence and Consumer Rights: Legal Responsibility for Algorithmic Decisions in the Polish and Eu Regulatory Context pp. 1-24

Wierzchowska-Dziawgo Anna Maria

Automating the Systematic Literature Review Process in Management Science Using Artificial Intelligence pp. 25-42

Tomczyk Przemysław

Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry pp. 43-64

Luberda Przemysław

It’s Not the AI, It’s Us: Individual Concerns and the Challenge of AI Adoption in Organizations pp. 65-85

He Tingting

Spin-Off VS. Spin-Out: A Dual-Category Approach and Minimal Descriptors for Comparable Research and Policy pp. 86-112

Paluch Piotr and Skala-Gosk Agnieszka

Volume 55, issue 1, 2025

Where is the social impact? Key barriers to knowledge valorisation pp. 1-16

Grębosz-Krawczyk Magdalena and Sowa Mateusz

Selected Aspects of Collaboration Among Polish Enterprises in Terms of Innovation Activity pp. 17-38

Baruk Jerzy

Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale pp. 39-55

Rutkowski Ireneusz P.

Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland pp. 56-68

Strzębicki Dariusz

Marketing of higher education institutions: Research themes and their shifting relevance over time pp. 69-89

Błoński Krzysztof and Witek Jolanta

Volume 54, issue 4, 2024

The Role of Social Media in Shaping Chinese Consumers’ Attitudes Towards Organic Food pp. 1-24

Łopacińska Karolina

Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland pp. 25-48

Nowotarska-Romaniak Beata and Szczepanik Sonia

The Use of Video Marketing in the Communication Strategy of Business Universities pp. 49-64

Pluta-Olearnik Mirosława and Hasiak Alisa

The Relationship between the Reorganization of Higher Education Institutions' Operations in Poland During the COVID-19 Pandemic and Student Loyalty pp. 65-91

Sojkin Bogdan, Bartkowiak Paweł and Michalak Szymon

Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland pp. 91-109

Ankiel Magdalena and Kuczyńska Anna

Factors Determining Promotional and Image-Building Activities of Vocational Schools pp. 110-132

Widelska Urszula

Volume 53, issue 3, 2024

Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland pp. 1-24

Michalak Szymon, Bartkowiak Paweł and Stachowiak-Krzyżan Magda

Determinants of Young Polish Consumers’ Food Product Purchases pp. 25-42

Ozimek Irena, Szlachciuk Julita, Kulykovets Olena and Dąbrowska Anna

Corporate Social Responsibility in the Missions and Visions of Research Institutes pp. 43-61

Szulc Urszula and Bugaj Justyna

Sustainable Development of Corporations: Theory Evolution and Practical Implementation pp. 62-79

Shulhina Liudmyla and Dong Qiao

Polish Gen-Z Consumers’ Attitudes to Corporate Social Responsibility (CSR) pp. 80-97

Pacut Mirosław

Virtualization of Service Consumer Behavior in Poland – A Post-Pandemic Perspective pp. 98-118

Kucharska Barbara and Malinowska Mirosława

Volume 52, issue 2, 2024

How New Digital-Based Service Offers Change Consumer Practices: A Theory of Social Practise (TSP) Approach pp. 1-24

Kłeczek Ryszard, Pluta-Olearnik Mirosława and Pukas Anetta

Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions pp. 26-45

Redler Joern and Morschheuser Petra

Emotional Determinants of Snack Consumption by Polish Consumers pp. 46-67

Jerzyk Ewa, Kaczmarek Mirosława, Mruk-Tomczak Dobrosława and Gluza Natalia

Responsible Innovation in E-Health Care: Empowering Patients with Emerging Technologies pp. 68-87

Trzmielak Dariusz M., Lipka-Matusiak Ilona and Oftedal Elin

Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success pp. 88-104

Walaszczyk Ludmiła

Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis pp. 105-128

Biercewicz Konrad, Włodarczyk Katarzyna and Wiścicka-Fernando Małgorzata

Volume 51, issue 1, 2024

Does the Name Matter? Ways of Conducting Communication of Public Relations Agencies with the Public on the Basis of Quantitative-Corpus Research on Language pp. 1-20

Tworzydło Dariusz, Stasiuk-Krajewska Karina and Szuba Przemysław

Final Purchasers’ Cooperation with Offerors in Online and Offline Environments pp. 21-52

Baruk Agnieszka Izabela

The Role of ‘About Us’ Pages in Online Food Stores pp. 53-68

Strzębicki Dariusz

Gender Equality Plan for Building Employer Branding of a Research Institution pp. 69-86

Jarosławska-Sobór Sylwia

Creating an Innovative Ecosystem for the Development of Unmanned Aviation in Ukraine: Synergy Between Science and Industry pp. 87-116

Bugayko Dmytro, Hryhorak Mariia, Smoliar Liubov and Zaporozhets Oleksandr

Employees of the Future: Expected Competences at the Higher Education Level pp. 117-147

Mruk-Tomczak Dobrosława and Jerzyk Ewa

Volume 50, issue 4, 2023

Changes in the Conditions of Renting an Apartment Expected by Students after the COVID-19 Pandemic in Relation to their Activity in the Labour Market pp. 1-20

Grzywińska-Rąpca Małgorzata, Grzybowska-Brzezińska Mariola and Janusz Marcin

Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables pp. 21-42

Gregor Bogdan and Gwiaździński Emilian

Level and Dynamics of Selected Measures of Research and Development Activity in Poland pp. 43-72

Baruk Jerzy

Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel pp. 73-92

Golik-Górecka Grażyna

Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study pp. 93-114

Diouani Hela, Bechelaghem Khadidja and Graa Amel

Polish Consumers’ Attitudes Towards ‘Clean Meat’ pp. 115-136

Ankiel Magdalena, Łyko Marta and Pachołek Bogdan

Personal and Social Skills’ Impact on Marketing Effectiveness pp. 137-164

Mousli Liza, Larras Chafika, Bouchetara Mehdi and Iraten Sabrina

Volume 49, issue 3, 2023

Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria pp. 1-26

Cosmas Nwankwo and Kanyangale MacDonald Isaac

Digital Transformation in Health Care and Its Marketing Dimension pp. 27-46

Czerska Iwona

Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis) pp. 47-64

Gregor Bogdan and Olejniczak Aneta

Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis pp. 65-100

Wąsowicz-Zaborek Elżbieta

The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective pp. 101-122

Pukas Anetta

Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project pp. 123-140

Prymon-Ryś Ewa

New Product Development from the Perspective of Creating a Competitive Advantage pp. 141-158

Dąbrowski Dariusz