Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions

Redler Joern () and Morschheuser Petra ()
Additional contact information
Redler Joern: School of Business, Mainz University of Applied Sciences, Lucy-Hillebrand-Straße 2, 55128 Mainz, Germany
Morschheuser Petra: Department for Business Studies, Baden-Wuerttemberg Cooperative State University Mosbach, Arnold-Janssen-Straße 9-13,74821 Mosbach, Germany

Marketing of Scientific and Research Organizations, 2024, vol. 52, issue 2, 26-45

Abstract: Monitoring the reputation of Higher Education Institutions is a key challenge. Despite decades of research and theory in Higher Education marketing addressing this issue, a definitive method for capturing and monitoring reputation of such institutions has yet to emerge. This paper argues that research into a theoretically sound method for capturing and monitoring the reputation of Higher Education Institutions has stalled due to three significant obstacles: (a) the complexity of defining the construct of reputation itself, (b) ongoing disputes regarding the appropriate methods of measurement for the constructs of reputation, (c) insufficient tailoring of the construct of reputation to the distinctive nature of Higher Education Institutions.

Keywords: reputation; higher education; measurement; monitoring systems; higher education management; reputacja; szkolnictwo wyższe; pomiar; systemy monitorowania; zarządzanie szkolnictwem wyższym (search for similar items in EconPapers)
JEL-codes: M19 M31 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/minib-2024-0008 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:51:y:2024:i:2:p:26-45:n:1002

DOI: 10.2478/minib-2024-0008

Access Statistics for this article

Marketing of Scientific and Research Organizations is currently edited by Witold Wiśniowski

More articles in Marketing of Scientific and Research Organizations from Sciendo
Bibliographic data for series maintained by Peter Golla ().