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Responsible Innovation in E-Health Care: Empowering Patients with Emerging Technologies

Trzmielak Dariusz M. (), Lipka-Matusiak Ilona () and Oftedal Elin ()
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Trzmielak Dariusz M.: Polish Mother’s Memorial Hospital Research Institute, ul. Rzgowska 281/289, 93-338 Łódź, Poland; University of Lodz, Management Faculty, ul. Matejki 22/26, 90-237 Łódź, Poland; Sukhumi State University, 61 Politkovskaya street, 0186, Tbilisi, Georgia
Lipka-Matusiak Ilona: Polish Mother’s Memorial Hospital Research Institute, ul. Rzgowska 281/289, 93-338 Łódź, Poland; University of Lodz Doctoral School of Social Sciences, ul. Matejki 21/23, 90-237 Łódź, Poland
Oftedal Elin: University of Stavanger, Institute for Media and Social Science, Kjell Arholms gate 41, 4021 Stavanger, Norway

Marketing of Scientific and Research Organizations, 2024, vol. 52, issue 2, 68-87

Abstract: The use of new technologies should create new value for all stakeholders in the healthcare system. This article explores the transformative impact of new technologies in e-health, focusing on enhancing patient empowerment and healthcare delivery. It underscores how artificial intelligence (AI) and other innovative technologies may redefine service standards, expand functionalities, boost clinician knowledge and competencies, and relieve clinicians’ workload, thereby enabling broader and more specialized healthcare services. Through a comparative analysis of technology applications in various medical sectors, the study proposes a new, original classification of new e-health technologies according to benefits to the main healthcare stakeholders – patients, clinicians, and the healthcare system itself. The methodology includes bibliographic research and a study of selected cases of technology implementations, discussing both theoretical and practical implications for medical organizations. The classification of new e-health technologies that we propose herein a clear framework for understanding the various ways in which these innovations can be implemented to maximize their benefits across different sectors of the healthcare industry.

Keywords: innovation; management; medicine; e-health; artificial intelligence; innowacje; zarządzanie; medycyna; e-zdrowie; sztuczna inteligencja (search for similar items in EconPapers)
JEL-codes: O32 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:51:y:2024:i:2:p:68-87:n:1004

DOI: 10.2478/minib-2024-0010

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