Determinants of Young Polish Consumers’ Food Product Purchases

Ozimek Irena (), Szlachciuk Julita (), Kulykovets Olena () and Dąbrowska Anna ()
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Ozimek Irena: Management Institute, Warsaw University of Life Sciences (WULS-SGGW), Nowoursynowska 166, 02-776 Warsaw, Poland
Szlachciuk Julita: Department of Food Market and Consumer Research, Institute of Human Nutrition Sciences, Warsaw University of Life Sciences (WULS-SGGW), Nowoursynowska 166, 02-776 Warsaw, Poland
Kulykovets Olena: Management Institute, Warsaw University of Life Sciences (WULS-SGGW), Nowoursynowska 166, 02-776 Warsaw, Poland
Dąbrowska Anna: Department of Consumer Behaviour Research, Institute of Management, Collegium of Management and Finance, Warsaw School of Economics, al. Niepodległości 162, 02-554 Warsaw, Poland

Marketing of Scientific and Research Organizations, 2024, vol. 53, issue 3, 25-42

Abstract: This article investigates the factors influencing food product purchases by young Polish consumers aged 18–25 – a group important for the development of the economy. In the process of deciding to purchase specific food products, consumers pay attention to various economic and non-economic factors, including marketing. We carried out survey in October/November 2020 using the CAWI method (Google Forms) to test the importance of 17 factors on young Polish consumers’ food purchases, applying factor analysis and cluster analysis to the resulting data. The results reveal that price and product expiration date are young Polish consumers’ primary concerns when purchasing food products. The study also found that environmental sustainability attributes, although less critical than price or product quality, are increasingly influencing young Polish consumers' purchasing decisions.

Keywords: food purchases; young consumers; consumer behaviour; packaging; żywność; zakupy żywności; konsument żywności; opakowanie; młody konsument (search for similar items in EconPapers)
JEL-codes: D12 D18 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:53:y:2024:i:3:p:25-42:n:1002

DOI: 10.2478/minib-2024-0014

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