Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study

Diouani Hela (), Bechelaghem Khadidja () and Graa Amel ()
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Diouani Hela: Department of Business Sciences, Djillali Liabes University, Sidi Bel Abbes, 22000, Algeria
Bechelaghem Khadidja: Department of Business Sciences, Djillali Liabes University, Sidi Bel Abbes, 22000, Algeria
Graa Amel: Department of Business Sciences, Djillali Liabes University, Sidi Bel Abbes, 22000, Algeria

Marketing of Scientific and Research Organizations, 2023, vol. 50, issue 4, 93-114

Abstract: The present research aimed to pinpoint the factors shaping attitudes towards counterfeiting and how these attitudes influence the intention to purchase counterfeit products. The work tries also to take a step back from previous research contributions, to develop a model for understanding attitudes towards counterfeit products. To achieve this aim, a quantitative study was undertaken using a questionnaire survey was administered to a sample of 250 women in Algeria. To assess our hypotheses, a structural equation modelling (SEM) was employed. Findings showed that factors such as insensitivity to counterfeiting, economic considerations as well as perceived risk directly impact the attitude towards counterfeiting

Keywords: attitude; counterfeit; consumer behaviour; economic aspect; perceived risk; purchase intention; postawa; podróbki; zachowania konsumentów; aspekt ekonomiczny; postrzegane ryzyko; cel zakupu (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:50:y:2023:i:4:p:93-114:n:5

DOI: 10.2478/minib-2023-0024

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