Marketing of Scientific and Research Organizations

2015 - 2025

Current editor(s): Witold Wiśniowski

From Sciendo
Bibliographic data for series maintained by Peter Golla ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 46, issue 4, 2022

Areas of influence in influencer marketing. To what extent is the communication under brand control? pp. 1-16

Łaszkiewicz Anna

Omnichannel environment — phenomena, processes and the directions of change pp. 17-42

Bogdan Gregor and Gotwald Beata

The use of content marketing on the websites of dairy companies pp. 43-58

Strzębicki Dariusz

Impact of the covid-19 pandemic on the activities and implementation of polish research institutes and their statutory activities in 2020–2021 pp. 59-74

Barcikowska Renata

Reception of the Marketing Communication Function in the Light of Enterprise Research pp. 75-92

Wiktor Jan W.

The universities and business cooperation — a look from the caucasus countries pp. 93-114

Shonia Devi and Trzmielak Dariusz M.

The innovative potential of scientific and research units in the process of entrepreneurial discovery — examples from selected eu regions pp. 115-136

Bednarczyk Gabriel and Trzmielak Dariusz M.

Volume 45, issue 3, 2022

Dysfunctional Customer Behaviour — Bibliometric Analysis pp. 1-16

Błoński Krzysztof

Women as Leaders of Organising Running Events Teams pp. 17-26

Waśkowski Zygmunt

How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets pp. 27-44

Rutkowski Ireneusz P.

The Greening of Consumption: Challenges for Consumers and Businesses pp. 44-56

Dąbrowska Anna, Jurowczyk Paweł and Ozimek Irena

Interface of Organisational Ageing and Organisational Ecology Theory pp. 57-70

Jose Vargas-Hernandez, Rakowska Joanna and Vargas-González M. C. Omar C.

Selected Aspects of Innovative Activity of Polish Enterprises in 2016–2020 pp. 71-96

Bobola Agnieszka, Ozimek Irena, Pomianek Iwona and Rakowska Joanna

Volume 44, issue 2, 2022

Political and Legal Conditions of Marketing Activity of Businesses in the European Market pp. 1-20

Komor Marcin

Innovative Determinants of the Investment Attractiveness of a Country: The Case of Ukraine pp. 21-40

Gavrysh Oleg, Kukharuk Anna and Gavrysh Iuliia

Motives for the Usage of Collaborative Fashion Consumption Online Platforms pp. 41-66

Michalak Szymon, Bartkowiak Paweł, Ankiel Magdalena, Olejniczak Tomasz and Stachowiak-Krzyżan Magda

Sector of Public Relations Agencies in Poland: Its State and Perspectives After the Covid-19 Pandemic pp. 67-86

Tworzydło Dariusz and Szuba Przemysław

The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach pp. 87-104

Pluta-Olearnik Mirosława and Szulga Patrycja

Young Consumers Towards Smart Homes pp. 105-125

Kolny Beata

Volume 43, issue 1, 2022

A Systems Approach to the Development of Educational Standards for Fostering Personal Values pp. 1-24

Shulhina Liudmyla and Dąbrowska Anna

Research and Development Expenditures in the Sector of Polish Enterprises as an Instrument of Research and Development Policy pp. 25-52

Baruk Jerzy

Brand as a Customer Value Driver: Relationships with Customer Engagement pp. 53-74

Maciejewski Grzegorz and Krowicki Piotr

Testing Polish Secondary-School Students’ Written Social Communication Competence Based on a Timed Composition Task pp. 75-94

Gołata Krzysztof

Quality Policy in Creating Organizational Maturity in a Medical Tourism Enterprise pp. 95-128

Kordasiewicz Joanna

Volume 42, issue 4, 2021

A Survey of Polish Consumers’ Views on Health and Nutrition Claims Made on Food Packaging pp. 1-16

Majcher Sylwia

Motives for and Barriers to the Use of Electric Moped Scooter Sharing Services pp. 17-34

Bartkowiak Paweł, Michalak Szymon and Młodzik Maciej

Application of the Design Thinking Method in Customer Experience Management pp. 35-60

Prorok Michał and Kosicka Izabela

A Survey on Polish Consumers’ Perceptions of Meat Produced from Stem Cells in Vitro pp. 61-74

Popek Stanislaw and Pachołek Bogdan

Consumer Opinions on the Causes of Food Waste — Demographic and Economic Conditions pp. 75-96

Ankiel Magdalena and Samotyja Urszula

Zero Identity — The New Cybersecurity Paradigm pp. 97-109

Ronhaar Wayne, Zehner William Bradley and Langhorne Robert

Knowledge and Entrepreneurial Skills in the Startup Ecosystem — The Case of Georgia pp. 110-129

Shonia Devi, Trzmielak Dariusz M. and Abramidze Tamar

Volume 41, issue 3, 2021

Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group pp. 1-20

Pacierz Mateusz

Attitudes of Young Consumers on the Security of their Data Collected By Smart Devices in the Age of the Internet of Things pp. 21-38

Kolny Beata

Changes in E-Education Brought By the Covid-19 Pandemic in Poland: Behaviour and Perceptions of Young E-Education Service Consumers and Service Providers pp. 39-64

Dąbrowska Anna and Ciupak Joanna

Comparing Money and Time Donation: What Do Experiments Tell Us? pp. 65-94

He Tingting

Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market pp. 95-114

Shulhina Liudmyla

Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland pp. 115-136

Stachowiak-Krzyżan Magda

Volume 40, issue 2, 2021

Users’ Awareness of Augmented Reality Technology in Mobile Applications pp. 1-22

Skubis Michał

Packaging as a Purchase Determinanton the Dietary Supplement Market in Poland pp. 23-34

Ankiel Magdalena, Majewska Paulina and Urbaniak Maciej

Developing Students’ Transversal Competences Through Cultivation of Health Literacy Competence pp. 35-52

Borova Tetyana, Petrenko Viktoriia, Ved Tetiana and Pyvovarov Vasyl

Evaluation of Selected Online Image-Building Activities By Polish Universities pp. 53-70

Marzęda Agnieszka and Tworzydło Dariusz

Twenty-First Century Male Elegance Amongst Elegantly-Dressing Polish Males and Self-Declared “Dandies” pp. 71-92

Maciejewski Grzegorz and Lesznik Dawid

Marketing, Start-Ups and Innovation: A Framework for Understanding the Possibilities for Harnessing Technological Innovations in Tourism (Based on the Example of the Georgian Tourism Sector and Russian Start-Ups) pp. 93-113

Trzmielak Dariusz Michał, Shonia Devi and Skoneczna Magdalena

Volume 39, issue 1, 2021

The Market Functioning of Polish Higher Education Institutions in the Context of the Implementation of the Concept of Social Responsibility pp. 1-24

Pabian Angelika M.

New Organizational Model for Functioning of Research Institutes in Poland — Comparative Analysis of Łukasiewicz and Poltrin Networks pp. 25-46

Barcikowska Renata

Academic Tutoring as a form of Modern Cooperation with the Student and an Element of Improving the Quality of Teaching Services pp. 47-66

Miśniakiewicz Małgorzata and Krnáčová Paulína

Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product pp. 67-92

Lim Chui Seong, Hong Kay Tze, Wong Siew Chin and Yee Louisa Hew Wei

Open Innovations as a form of Customer Value Co-Creation pp. 93-118

Mazurek-Łopacińska Krystyna

Volume 38, issue 4, 2020

Preliminary Research of Information Overload from Information Search and Information Follow pp. 1-20

He Tingting

The Volume and Dynamics of Domestic Expenditures on Research and Development in the European Union pp. 21-48

Baruk Jerzy

The Influence of Competence Potential of Changes in Higher Education on the Training of Specialists for Entrepreneurship pp. 49-68

Vnukova Nataliya, Achkasova Svitlana, Us Maryna and Pyvovarov Vasyl

Managing Instruments of the Future pp. 69-88

Yudina Nataliya

Debatable Issues of Personal Values in the Context of Harmonization of Educational Standards of Ukraine and the EU pp. 89-106

Shulhina Liudmyla and Zhaldak Hanna

Consumer Attitudes Towards Innovative Food Products Including Functional Products — Implications for Marketing in Terms of Nutrition and Health Claims pp. 107-128

Gutkowska Krystyna and Czarnecki Jacek

The Evolution of the Role of Forms of Marketing Communication in Influencing Consumers’ Shopping Behavior (Based on Surveys in 1995–2018) pp. 129-149

Mazurek-Łopacińska Krystyna