Changes in E-Education Brought By the Covid-19 Pandemic in Poland: Behaviour and Perceptions of Young E-Education Service Consumers and Service Providers

Dąbrowska Anna () and Ciupak Joanna
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Dąbrowska Anna: Warsaw School of Economics, Institute of Management, Consumer Behaviour Research Department Warsaw, ul. Madalińskiego 6/8
Ciupak Joanna: graduate of the Warsaw School of Economics, Warsaw, ul. Madalińskiego 6/8

Marketing of Scientific and Research Organizations, 2021, vol. 41, issue 3, 39-64

Abstract: This study — carried out in May 2020, early on during the COVID-19 pandemic - examines the situation in the Polish e-education market, as perceived by secondary school and university students who consume e-education services and by the providers of such services. Firstly, to set the stage, in-depth interviews were carried out with eight owners of companies offering commercial e-education services. Next, an extensive online survey was carried out among secondary school and university students in the 2019–2020 school/academic year using the CAWI method on a sample of 803 respondents — with secondary school students (group I) accounting for 30% of the sample and university students (group II) making up the remaining 70% — concerning their satisfaction or dissatisfaction with e-education services. Taken together, the findings allow for an assessment of the advantages and disadvantages of distance learning and point to the increased demand for e-education services during the pandemic, in tandem with a continually shifting e-education services market.

Keywords: e-education consumers; e-education providers; secondary school students; university students; COVID-19 pandemic (search for similar items in EconPapers)
JEL-codes: I21 I25 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:41:y:2021:i:3:p:39-64:n:3

DOI: 10.2478/minib-2021-0014

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