Young Consumers Towards an Ecological Approach to Life in the Age of Smart Homes and Devices

Kolny Beata ()
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Kolny Beata: Department of Market and Consumption, Faculty of Economics, University of Economics in Katowice, 1 Maja Street 50, 40-287 Katowice, Poland

Marketing of Scientific and Research Organizations, 2023, vol. 47, issue 1, 105-126

Abstract: This article aims to present the attitude of young consumers to issues related to the ecological approach to life at the time of the popularisation of smart devices and homes. The article was written based on secondary and primary sources of information. Direct research was conducted using the online survey technique in 2021 on a sample of 588 consumers aged 18–34 years living in Poland. The declarations of the respondents show that they have a positive attitude towards the use of smart homes and devices that facilitate the implementation of an ecological lifestyle. Positive answers refer to the use of smart homes and devices that improve the comfort and conditions of life, leading to savings in electricity, water and gas, and also offer the possibility for a healthier lifestyle and control over one’s health and well-being.

Keywords: young consumers; Internet of Things; smart homes; smart devices; greening of life; młodzi konsumenci; Internet rzeczy; inteligentne domy; inteligentne urządzenia; ekologizacja życia (search for similar items in EconPapers)
JEL-codes: A14 D19 Q55 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:47:y:2023:i:1:p:105-126:n:5

DOI: 10.2478/minib-2023-0006

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