Motives for and Barriers to the Use of Electric Moped Scooter Sharing Services

Bartkowiak Paweł (), Michalak Szymon () and Młodzik Maciej ()
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Bartkowiak Paweł: Poznań University of Economics and Business, Al. Niepodległości 10, 61-875 Poznań
Michalak Szymon: Poznań University of Economics and Business, Al. Niepodległości 10, 61-875 Poznań
Młodzik Maciej: Piasecki University of Physical Education in Poznań, Królowej Jadwigi 27/39, 61-871 Poznań

Marketing of Scientific and Research Organizations, 2021, vol. 42, issue 4, 17-34

Abstract: In line with the concept of sustainable development, changes in various forms of urban transport have been observed over the past few years, and the implementation of low-emission transport solutions is becoming a priority for local government. One of the key changes observed worldwide taking place on the urban transport market is the dynamic development of various forms of shared micro-mobility. One of these forms are electric moped scooter sharing services and despite their rapid growth in popularity, the existing research contributions on determinants of the use of this micro-mobility mode are limited to only a few studies. The goal of this paper is to advance knowledge regarding the motives and barriers to the use of electric moped scooter sharing services. The paper discusses the results of a study that was carried out in 2021 on a sample of 352 Polish users of electric moped scooter sharing services. The most important reasons for using these services included the convenience of this mobility mode and no city parking costs. The biggest barriers in choosing this micro-mobility mode for Polish consumers were those related to the safety of use.

Keywords: shared micro-mobility; shared mobility; moped scooter-sharing; motives; consumer behavior; transport; consumer innovativeness (search for similar items in EconPapers)
JEL-codes: O18 O30 Q01 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:42:y:2021:i:4:p:17-34:n:2

DOI: 10.2478/minib-2021-0019

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