Marketing of Scientific and Research Organizations

2015 - 2025

Current editor(s): Witold Wiśniowski

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Networking of Research Institutes in Some European Countries pp. 1-14: Barcikowska Renata
Research Fields in the Area of Planning and Implementation of Internal and External Public Relations Activities pp. 15-34: Tworzydło Dariusz
Using Crowdsourcing for Research Projects pp. 35-62: Lisek Katarzyna
The Reasons for the Lack of Interest in the University as an Employer among young Potential Employees and their Changes in 2016–2018 pp. 63-82: Baruk Agnieszka Izabela
Knowledge and Innovations as Factors of Organizational Development — an Integrated Approach pp. 83-110: Baruk Jerzy
Typology of Young Potential Employees According to Reasons for their Aversion Towards the University as an Employer pp. 111-132: Baruk Agnieszka Izabela and Goliszek Anna
The Use of Mobile Applications by Airlines in the Process of Marketing Communication pp. 133-153: Szymczak Anna

Changes of associations with the university as an employer - opinions of potential young polish employees pp. 1-18: Baruk Agnieszka Izabela and Goliszek Anna
Associations with the university as an employer — opinions of women and men representing young potential employees pp. 19-41: Baruk Agnieszka Izabela and Goliszek Anna
Selected aspects of the innovation policy of enterprises operating in the member states of the European Union pp. 43-66: Baruk Jerzy
Ethos of science and the approach to promotion in science pp. 67-98: Feldy Marzena
The problem of cooperation between science and business pp. 99-120: Mikosik Piotr
Integrated marketing communication — concepts, practice, new challenges pp. 121-138: Pluta-Olearnik Mirosława

Organizational network management — new quality in strategic management of research-development units pp. 1-24: Bilecka Joanna
Visual communication in public relations campaigns pp. 25-36: Jakus Dalibor
Formation of relations and their values for the stakeholders by the research-scientific institution pp. 37-56: Sojkin Bogdan and Michalak Sylwia
Mobile marketing in the process of building value for generation Y on the tourist market pp. 57-80: Spyra Zbigniew and Witczak Olgierd
Fourth industrial revolution and managers' cognitive competences pp. 81-106: Białoń Lidia and Werner Konrad

Assessing a Moderating Effect and the Global Fit of a PLS Model on Online Trading pp. 1-34: García-Machado Juan
Importance of Country-of-Origin on Different Product Categories Purchase Decision pp. 35-54: Krupka Zoran and Arežina Darija
Strategic Aspects of Innovation Management pp. 55-79: Baruk Jerzy
Do We Need Social Reports? New Challenge for Corporate Social Responsibility pp. 81-99: Jarosławska-Sobór Sylwia
Polish University as an (Un)Attractive Potential Employer pp. 101-115: Baruk Agnieszka Izabela
Development of Virtual Reality Technology in the Aspect of Educational Applications pp. 117-133: Żmigrodzka Małgorzata
Environmental Aspects as an Area of CSR and Building the Image of Retailers’ Private Labels pp. 135-160: Spyra Zbigniew
The Impact of Modern Technology on Changing Marketing Actions in Organisations. Marketing 4.0 pp. 161-186: Świeczak Witold
The Impact of the Internet of Things on Value Added to Marketing 4.0 pp. 187-204: Łukowski Wojciech

External Image of a University Playing the Role of an Employer and the Gender of Potential Young Employees pp. 1-17: Baruk Agnieszka Izabela and Goliszek Anna
Marketing Aspects of Consolidation of Higher Education Institutions pp. 19-40: Walczak Jan
Marketing Determinants of the Choice of Field Of Studies pp. 41-57: Kucharski Michał, Szopa Romuald and Halemba Piotr
Model of Cooperation between Science and Industry (S2B – Science to Business) in the Area of Improving the Conditions of Work – Experiences of the Central Institute for Labour Protection – National Research Institute pp. 59-79: Brzozowski Alfred
Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process pp. 81-101: Zehner Brad and Pletcher Gary
Innovation in Social-Economic Development in Poland. Research Institutes as Entities and Contractors of Innovative Activities in Poland pp. 103-115: Barcikowska Renata
Cloud Computing Application For Romanian Smes pp. 117-133: Pistol Luminiţa, Bucea-Manea Ţoniș Rocsana and Bucea-Manea Ţoniș Radu
The Role of Knowledge Management in Mobile Marketing pp. 135-155: Łukowski Wojciech

Possibilities and limitations of using the customer experience management concept by universities pp. 1-14: Waśkowski Zygmunt
Innovative enterprises operating in the Member States of the European Union pp. 15-39: Baruk Jerzy
Social media as a source of market information pp. 41-58: Kubiak Tomasz
Factors determining effective cooperation of companies with scientific-research units pp. 59-80: Mikosik Piotr
The image of a research institution as an important element in shaping the level of competitiveness of the organisation pp. 81-103: Świeczak Witold
The impact of leadership styles on innovation management pp. 105-136: Łukowski Wojciech

HR Excellence in Research as an Attribute of Scientific Institutions′ Competitiveness pp. 1-20: Jarosławska-Sobór Sylwia
Traineeships Industrial and Professional Practice as Effective Mechanism of Marketing of the Scientific and Research Institute pp. 21-36: Szafran Krzysztof
The Cooperation Between Universities as a Way to Build Strong Business and Scientific Units pp. 37-52: Peszko Kamila
Lecturers as an Element of Higher Education Marketing pp. 53-77: Pluta-Olearnik Mirosława
Outer Image of University in the Role of Employer as the Base of Segmentation of Young Potential Employees pp. 79-95: Baruk Agnieszka Izabela and Goliszek Anna
Marketing Communication of Airports as a Factor Determining the Choice of Airport by Polish and Foreign Passengers pp. 97-126: Spyra Zbigniew and Witczak Olgierd

Building a Platform for Scientific-Research Cooperation under Circumstances of Realized Asymmetry of Potential pp. 1-14: Wiśniowski Witold
Public Financing of Research Projects in Poland — Its Image and Consequences? pp. 15-40: Feldy Marzena
Marketing Activities in the Area of Micronization Services pp. 41-52: Sołtysik Barbara, Pyśniak Weronika and Pysz Marzena
Crisis Management Procedures and Tools Based On Qualitative Research pp. 53-66: Tworzydło Dariusz
Cooperation of a University with Business Practice pp. 67-89: Sojkin Bogdan and Michalak Sylwia
Transmedia Marketing and Re-Invention of Public Relations pp. 91-101: Jakus Dalibor and Zubcić Krešimir
Use of Content Marketing Strategy Tools in the Polish Research Institutes pp. 103-134: Świeczak Witold