Research Fields in the Area of Planning and Implementation of Internal and External Public Relations Activities

Tworzydło Dariusz ()
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Tworzydło Dariusz: University of Warsaw, Poland, Faculty of Journalism, Information and Book Studies, Department of Social Communication and Public Relations

Marketing of Scientific and Research Organizations, 2018, vol. 29, issue 3, 15-34

Abstract: The article constitutes a presentation of the areas of research which can be used in course of planning and implementation of public relations activities in a company. Also, those which can be regarded as crucial and necessary have been highlighted. Research described in the article concerns to a large extent building image and relations with the representatives of a company’s environment. In the publication areas of research conducted by means of various techniques, e.g. CATI, CAWI have been presented. The material also presents a method which is supposed to systematize research projects. It makes it possible to use comprehensive data collected in a company in the decision-making process. The article also contains a presentation of analyses which are conducted in association with the process of preparing a company for potential image crises and carried out during and after the emergence of threats bearing the characteristics of an image crisis.

Keywords: public relations; marketing; communication tools; media; research (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:29:y:2018:i:3:p:15-34:n:2

DOI: 10.14611/minib.29.09.2018.09

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