Possibilities and limitations of using the customer experience management concept by universities

Waśkowski Zygmunt ()
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Waśkowski Zygmunt: Poznań University of Economics, Poland

Marketing of Scientific and Research Organizations, 2017, vol. 24, issue 2, 1-14

Abstract: Managing an institution of higher education requires the use of methods that are appropriate to the changing market environment. One of the relatively new management concepts, which may find its application in the educational environment is the concept of customer experience management (Customer Experience Management). This article attempts to examine the possibility of its use in higher education, taking into account the related opportunities and barriers.

Keywords: customer experience management; experiences marketing; universities; generation Y (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:24:y:2017:i:2:p:1-14:n:1

DOI: 10.14611/minib.24.06.2017.07

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