Visual communication in public relations campaigns

Jakus Dalibor ()
Additional contact information
Jakus Dalibor: Head of PR for World Festival of animation — Animafest Zagreb, Zagreb, Croatia

Marketing of Scientific and Research Organizations, 2018, vol. 27, issue 1, 25-36

Abstract: This paper identifying the key components of effective campaigns inside PR and marketing landscape by describing the evidence for the power of visual communication. Visual communication has many advantages and arguably the most important on is the ability to process information faster. It's essential for connecting with audiences today, therefore PR campaigns strategy has to be elegant and well executed to capture and keep viewers' attention or communicate quality and capability by using technologies to craft successful modern PR language. The fact that we live in a visual society and social media and mobile communication boost all types of visuals is clearly observable and broadly recognised by communication managers around the Europe.

Keywords: visual communication; video marketing; digital content; public relations (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.14611/minib.27.03.2018.07 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:27:y:2018:i:1:p:25-36:n:2

DOI: 10.14611/minib.27.03.2018.07

Access Statistics for this article

Marketing of Scientific and Research Organizations is currently edited by Witold Wiśniowski

More articles in Marketing of Scientific and Research Organizations from Sciendo
Bibliographic data for series maintained by Peter Golla ().