Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

Zehner Brad () and Pletcher Gary ()
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Zehner Brad: St. Edward's University, USA
Pletcher Gary: St. Edward's University, USA

Marketing of Scientific and Research Organizations, 2017, vol. 25, issue 3, 81-101

Abstract: This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation. The major technology and marketing commercialization dilemmas are defined and addressed. The Quicklook methodology and related processes to quickly assess the commercial viability and potential of a scientific research project is explained. Using the Quicklook methodology and process early in the research and development process improves the success odds of commercialization.

Keywords: commercialization; innovation; market assessment; Quicklook; research; technology wealth creation; marketing (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:25:y:2017:i:3:p:81-101:n:5

DOI: 10.14611/minib.25.09.2017.13

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