Polish University as an (Un)Attractive Potential Employer

Baruk Agnieszka Izabela ()
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Baruk Agnieszka Izabela: Łódź University of Technology, Faculty of Organization and Management, Poland, Department of Management Systems and Innovation, Institute of Innovation and Marketing

Marketing of Scientific and Research Organizations, 2017, vol. 26, issue 4, 101-115

Abstract: In the article the problems related to reasons of lack of young potential employees’ interest in working in Polish universities were presented. The paper is theoretical-empirical in its nature. In the theoretical part the meaning of estimating the organization as an attractive employer was underlined. It allows to attract the best employees. The special attention was paid to the necessity of building this kind of image by an university in the role of employer. It results from its character. Three research goals were to realize: to identify the reasons of lack of respondents’ interest in working in an university, to order identified reasons etc. The following research hypotheses were to verify: H1 — financial aspects are the main reason of lack of interest in working in an university; H2 — prestige aspects are the main reason of lack of interest in working in an university. The data gathered during primary research were analysed using the average value analysis method and factor analysis method. The results showed that the respondents didn’t want to work in an university because they preferred applying the knowledge and skills gained during study in the others organizations. The financial and prestige aspects had smaller meaning. In the case of respondents the both research hypotheses weren’t confirmed.

Keywords: employer; university; potential employee; attractive employer; image (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:26:y:2017:i:4:p:101-115:n:5

DOI: 10.14611/minib.26.12.2017.14

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