Crisis Management Procedures and Tools Based On Qualitative Research

Tworzydło Dariusz ()
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Tworzydło Dariusz: Warsaw Univeristy, Poland Department of Social Communication and Public Relations, Warsaw, Poland

Marketing of Scientific and Research Organizations, 2016, vol. 22, issue 4, 53-66

Abstract: Selected procedures and tools that are used in crisis situations will be presented in this article. This presentation will be based on the results of qualitative research as well as the analysis of entries in selected reference literature that discuss the issue of preparing for crises and crisis management. The article aims to show that limited but effective crisis management is possible when it arrives but a far better approach is preparing the organisation for the eventuality of a crisis situation in a manner that facilitates reaction. However, effectiveness should be examined in two aspects in this case, firstly, preventing the crisis from escalating or going beyond the walls of the company or management board office, or mitigating its possible negative effects.

Keywords: crisis management; public relations; crisis; image (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:22:y:2016:i:4:p:53-66:n:4

DOI: 10.14611/minib.22.12.2016.11

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