Information needs of Trade Fair Visitors — A Survey of the Participants of Kompozyt-Expo 2018 and Fastener Poland

Proszowska Anita ()
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Proszowska Anita: AGH University of Science and Technology in Kraków, Faculty of Management, Department of Company Management

Marketing of Scientific and Research Organizations, 2019, vol. 31, issue 1, 21-39

Abstract: The article presents the results of surveys concerning the information needs of people visiting trade fairs and the conditions for satisfying these needs on the example of the participants of KOMPOZYT-EXPO 2018 and FASTENER POLAND. The results of the surveys are preceded by an overview of literature describing the behaviours of people visiting trade fairs.The surveys were conducted during the aforementioned fairs by means of a direct questionnaire. On the basis of 98 cases qualified for analysis it was concluded, among others, that visitors during fairs look mainly for information about novelties in a given branch, about the current situation of the branch. They also look for information of an educational character. Moreover, over a half of respondents declared that they don’t prepare for participation in fairs in any specific way and when they plan the sequence of visits to particular stands, they follow mainly the invitations from exhibitors (over 54%). Summing up their presence at fairs over 30% of respondents don’t use special indicators of assessment.The described surveys, due to small size of the sample, are preliminary in character and refer to a narrow branch represented by respondents, that’s why verification based on a bigger group of respondents and representatives of other branches is required.

Keywords: trade fairs; visitors; information needs; fair goals; exhibitions (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:31:y:2019:i:1:p:21-39:n:2

DOI: 10.2478/minib-2019-0011

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