Building a Strategy for the Development of a University using the Methodology of Strategic Sessions on the Example of the Academy of Fine Arts in Łódź

Mikosik Piotr ()
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Mikosik Piotr: Warsaw Management University

Marketing of Scientific and Research Organizations, 2019, vol. 32, issue 2, 108-130

Abstract: The aim of the article is to present the methodology of building an organization strategy which the author has been working on for 8 years. Although the article is based on the case study of the Academy of Fine Arts (ASP) in Łódź, in which the author conducted a series of strategic sessions, the methodology itself is universal and can be successfully applied both in enterprises, non-profit organizations and offices. The size of the organization or industry is also irrelevant. The author applied the described method in international corporations, no-profit organizations as well as kindergartens whose teams worked on the concept of development of their organizations. The article presents a full process of creating a strategy, however, due to the limit of pages imposed by the publishing house, only selected methods used during strategic sessions are described.

Keywords: methods; methodology; team; strategy; moderated session (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:32:y:2019:i:2:p:108-130:n:5

DOI: 10.2478/minib-2019-0032

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