Innovative Behavior of the Poznań Agglomeration Inhabitants in the Transport Services Market

Sojkin Bogdan () and Michalak Szymon ()
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Sojkin Bogdan: University of Economics in Poznań
Michalak Szymon: University of Economics in Poznań, Katedra Marketingu Produktu

Marketing of Scientific and Research Organizations, 2019, vol. 33, issue 3, 71-98

Abstract: The development of information and communication technologies, including in particular the modern development of mobile technologies, has an undeniable impact on people’s lives and, consequently, on consumers’ market behaviour. The growing popularity and capabilities of mobile devices, as well as the increasing availability of mobile Internet access, mean that in many markets companies are redefining their business models, in which the activities conducted via the Internet play an increasingly important role. This is particularly visible on the market of individual and public transport services, where thanks to mobile devices, as well as in consistency with trends in consumer market behaviours and the development of cities in accordance with the smart city concept, for several years now we can observe the emergence of innovative alternatives to traditional forms of transport. The pace of appearance of product innovations on the market depends, of course, to a large extent on the level of acceptance of innovation by consumers. The aim of the article is to determine the degree of innovativeness of the inhabitants of the Poznań agglomeration in the use of transport solutions available in Poznań. The research part presents the results of own research conducted in 2019 on a sample of 795 respondents. They showed that the inhabitants of the Poznań agglomeration are not afraid to use product innovations on the market of transport services and use them to a greater extent than in the case of the general population.

Keywords: consumer innovativeness; smart city; sharing economy; prosumption; trends in consumer behaviour; smart mobility (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:33:y:2019:i:3:p:71-98:n:4

DOI: 10.2478/minib-2019-0044

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