The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study

Dziewanowska Katarzyna () and Kacprzak Agnieszka
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Dziewanowska Katarzyna: Wydział Zarządzania, Uniwersytet Warszawski, Ul. Szturmowa 1/3, 02-678 Warszawa, Poland
Kacprzak Agnieszka: Wydział Zarządzania, Uniwersytet Warszawski, Ul. Szturmowa 1/3, 02-678 Warszawa, Poland

Marketing of Scientific and Research Organizations, 2023, vol. 48, issue 2, 61-80

Abstract: The objective of this paper is to investigate the impact of students’ engagement in value co-creation on the perception of online learning experience and the effect of online learning experience on student satisfaction. The research method was a survey conducted on a sample of 532 respondents from a public business school. The findings show that increased students’ engagement in value co-creation results in their improved perception of e-learning experience, which in turn influences student satisfaction. Thus, in order to facilitate the engagement of students in the value co-creation process, it is imperative to optimise the quality of dialogue, enhance the availability of pertinent information, promote intellectual stimulation, increase participation in scholarly pursuits, and foster opportunities for inter-student interactions. The study also complements the current body of knowledge on value co-creation in higher education with an online context.

Keywords: value co-creation; e-learning; satisfaction; higher education; współtworzenie wartości; e-learning; zadowolenie; szkolnictwo wyższe (search for similar items in EconPapers)
JEL-codes: I23 M31 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:mosaro:v:28:y:2023:i:2:p:61-80:n:1

DOI: 10.2478/minib-2023-0010

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