Structure, conduct and performance paradigm in assessing travel agency performances

Stănciulescu Gabriela Cecilia and Molnar Elisabeta Ilona ()
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Stănciulescu Gabriela Cecilia: The Bucharest University of Economic Studies, Bucharest, Romania
Molnar Elisabeta Ilona: Partium Christian University, Oradea, Romania

Proceedings of the International Conference on Business Excellence, 2017, vol. 11, issue 1, 802-809

Abstract: The purpose of this paper is to present and exemplify traditional and neoclassical approaches to market structure and tourism firm performance analysis. The paper tackles some of the industrial economic thinking trends which were meant to fill the gaps left by the traditional approaches. Two approaches stand out from among the industrial economic trends: SCP paradigm and game theory. The results show that the strategy tourism operators prefer is to practise high prices; however there is no certainty that the competitors would adhere to such an idea at the beginning or during the season.

Keywords: SCP paradigm; tourism firm; game theory (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:11:y:2017:i:1:p:802-809:n:85

DOI: 10.1515/picbe-2017-0085

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