Untaping the potential of strategic partnerships with the stakeholders in museums – a managerial approach

Ilie Cosmin ()
Additional contact information
Ilie Cosmin: “Dunarea de Jos” University of Galati, Romania

Proceedings of the International Conference on Business Excellence, 2018, vol. 12, issue 1, 446-456

Abstract: The strong emphasis on achieving excellence in the services the museums provide to its target public opens a new road to an area that is not characteristic of traditional museology, namely the journey of innovation. This road to innovation has two pillars: a mature knowledge-based strategy (in response to identified needs of target groups) and the ability to provide education (according to identified needs). Both components are totally dependent on visitors, their needs and their personal or collective experiences. This paper addresses these pillars, considering that education is not a mere accumulation of knowledge, but how the visitor experiences, interacts and learns during his visit. Using the literature review as research methodology, this paper aims to analyze the stakeholders of a museum and to assess their partnerships with other museums, by highlighting the clear advantages of stakeholder involvement in the management system of the museum. The main results shows that museums, as cultural organizations, are a brick at the foundation of economic development in many cities. The involvement and support of the stakeholders is essential for a museum that wants to set and meet appropriate community service goals. Understanding stakeholder`s value is important for effective reporting on the performance of the museum, which transforms and translates through continuous public support for the museum.

Keywords: museum; management; stakeholders; visitor experience; community responsibility; social responsibility; cultural sustainability (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/picbe-2018-0040 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:12:y:2018:i:1:p:446-456:n:40

DOI: 10.2478/picbe-2018-0040

Access Statistics for this article

Proceedings of the International Conference on Business Excellence is currently edited by Alina Mihaela Dima

More articles in Proceedings of the International Conference on Business Excellence from Sciendo
Bibliographic data for series maintained by Peter Golla ().