Romanian customers’ satisfactions regarding private health services

Marin-Pantelescu Andreea () and Hint Mihaela ()
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Marin-Pantelescu Andreea: Bucharest University of Economic Studies, Bucharest, Romania
Hint Mihaela: 1 Decembrie 1918 University Alba Iulia, Alba Iulia, Romania

Proceedings of the International Conference on Business Excellence, 2020, vol. 14, issue 1, 788-796

Abstract: Nowadays customers become more concerned about private health services, as performance, innovation and creativity overspread into our lives. Digital health services development in Romania has grown gradually through the acquisition of state-of-the-art equipment as RMN Siemens Magnetom Essenza machine, CT Optima 520 available in Romanian health private clinics. Is the e-health the future of health services in Romania? The answer will be a strong yes. Immunotherapy has revolutionized cancer treatment by leveraging the immune system to fight tumors. The hope is that someday immunotherapy options will exist for all types of tumors. On the other hand, 3-D printing allows the user to create health products specific to the patient, including prosthetics, implants, and airway stents. More than that, Virtual reality/mixed reality applications have become popular in Romanian medical education. Robotic approaches to surgery are less invasive and faster, and are often associated with improved clinical outcomes, such as decreased recovery time and reduced pain. For example, the da Vinci Surgical System translates the surgeon’s hand movements to smaller movements made by the robot inside the body, all visualized via laparoscopy. The da Vinci System has been used on more than 3 million patients globally. The present paper researched the Romanian customers’ satisfactions regarding private health services. The sample size was 400 people, of which 168 males and 232 females, with an average age of 40 years old, all from the urban area, developed standard of living with an average income of 1,500 euro per month. The results have shown that Romanian customers are willing to pay for private health services more than 500 euro per year. Romanian customers had declared in proportion of 68% that are satisfied with the prices of private healthcare networks, in proportion of 79% that are satisfied with the medical services offered by the private healthcare networks. In what it concerns the surgery performed by robots instead of doctors, only 45% customers had declared in the robots favor. Further insights will be discussed in the research paper and concussions will be drawn reflecting the assessment of the Romanian customers’ satisfaction regarding private health services.

Keywords: marketing; research; satisfaction; e-health; services (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:14:y:2020:i:1:p:788-796:n:75

DOI: 10.2478/picbe-2020-0075

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