Digital marketing on destination sustainability Study case: Romanian Ecotourism

Teodorov Alexandru Valentin (), Muresan Manuela Liliana (), Dinu Diana Mariana () and Dinu Alexandra Cristina ()
Additional contact information
Teodorov Alexandru Valentin: Bucharest University of Economic Studies, Bucharest, Romania
Muresan Manuela Liliana: Bucharest University of Economic Studies, Bucharest, Romania
Dinu Diana Mariana: Bucharest University of Economic Studies, Bucharest, Romania
Dinu Alexandra Cristina: Bucharest University of Economic Studies, Bucharest, Romania

Proceedings of the International Conference on Business Excellence, 2020, vol. 14, issue 1, 859-867

Abstract: Marketing and publicity have played a very significant role in promoting touristic destinations. Over the years, destinations promoted in papers, magazines and even movies, have become more and more crowded. This phenomenon even happened to the extent that it threatens the local environment and the wellbeing of locals. By studying recent news regarding popular tourist destinations, the article will observe the shift in the mindset of both tourists and policy makers. Therefore, should campaigns be held to raise awareness regarding different threats a destination faces, a shift of mindset will occur. This can be observed from the point of view of policy makers, locals and even tourists. The aim of this article is to study and compare both, publicity done for sustainability and publicity done for the sake of popularizing a touristic destination. Through this comparison the article wants to see if there are any changes in the behavior of tourists when reaching specifically advertised destinations but also if certain types of publicity have determined policy makers to take a stand for sustainability.

Keywords: sustainability; marketing; publicity; policy; tourism; destination management organization (DMO) (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/picbe-2020-0082 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:14:y:2020:i:1:p:859-867:n:82

DOI: 10.2478/picbe-2020-0082

Access Statistics for this article

Proceedings of the International Conference on Business Excellence is currently edited by Alina Mihaela Dima

More articles in Proceedings of the International Conference on Business Excellence from Sciendo
Bibliographic data for series maintained by Peter Golla ().