An ANP approach to estimate the market shares of the car industry companies in Romania

Busu Mihail () and Stamule Stere ()
Additional contact information
Busu Mihail: Bucharest University of Economic Studies, Bucharest, Romania
Stamule Stere: Bucharest University of Economic Studies, Bucharest, Romania

Proceedings of the International Conference on Business Excellence, 2020, vol. 14, issue 1, 953-962

Abstract: Car industry is one of the most important sectors in Romania with a significant impact on country’s GDP. This paper presents the construction and the evaluation of an Analytical Network Process (ANP) market share model, which emerged from extended in-depth interviews with top managers of the main Romanian car industry producers. ANP model was used to estimate the market share and compare the results with the actual values, expressed by Saaty’s compatibility index, then validate this model and offer comparative numerical weights of importance car industry in Romania. The conclusions of the article are in line with the research in the field and show that the automotive market shares in Romania estimated by the ANP model are confirming the companies’ calculations. The software we have used in our analysis was Super Decision 3.2 software.

Keywords: car industry; ANP; market shares; decision model; compatibility index (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.2478/picbe-2020-0090 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vrs:poicbe:v:14:y:2020:i:1:p:953-962:n:90

DOI: 10.2478/picbe-2020-0090

Access Statistics for this article

Proceedings of the International Conference on Business Excellence is currently edited by Alina Mihaela Dima

More articles in Proceedings of the International Conference on Business Excellence from Sciendo
Bibliographic data for series maintained by Peter Golla ().